“I’m from Texas, and one of the reasons I like Texas is because there’s no one in control.” – Willie Nelson
Not true, Willie: Two crisis management/public affairs vets have joined forces to launch The Mach 1 Group, a new strategic comms firm based in Austin, Texas AKA “the world’s fastest-growing city”. According to its tagline, the firm’s specialty will be “breaking barriers in an era of supersonic communications.”
Founders Rae Bazzarre and Katherine McLane created Mach 1 after winning accolades as part of the LIVESTRONG Foundation‘s communications team. They plan to serve clients in the areas of “Health & Wellness, Philanthropy, Social Good and Education in the For-Profit & Non-Profit Sectors”. McLane, named PR professional of the year in 2013 by the PRSA, explains the firm’s philosophy:
“Defining noble organizations, causes and issues by their strengths is our business. We are putting 30 years of superior experience to work for great organizations throughout Texas and the U.S. and we’re proud to do it from Austin.”
“The MACH 1 Group looks forward to working with clients committed to advancing social good and making a positive impact on our ever-changing world.”
“A fashion is nothing but an induced epidemic.”—George Bernard Shaw
Milan/New York firm Negri Firman PR & Communication announced several new fashion and design clients this week in a further breach of the Italian/English language divide.