Vladimir Putin‘s recent New York Times op-ed on Syria may have prompted some serious ethical debates, but it also led to a chorus of “Me too! Me too!” among other politicians looking to distribute their own foreign policy statements. Unfortunately for these followers, they now serve as case studies demonstrating why Putin pays top dollar for Ketchum‘s PR services.
The new, supposedly moderate Iranian president Hassan Rouhani placed an op-ed in The Washington Post urging the United States to pursue “constructive engagement” with his country while condemning the chemical weapons attacks that Iran supposedly helped happen—and he did it without PR assistance. His foreign minister also posted a Rosh Hashanah message earlier this month with the apparent goal of appeasing the Jewish community that predecessor Mahmoud Ahmadinejad worked so hard to alienate by denying that the Holocaust ever happened.
Happy Rosh Hashanah
— Javad Zarif (@JZarif) September 5, 2013
This is progress, right? Not really.