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Posts Tagged ‘Mariah Carey’

Mariah Carey Changed Her Mind About Doing A ‘Beyonce Surprise’, Will Be Dropping a New Album With a Familiar Cover

mariah album coverLet’s start by prefacing this post with the fact that Mariah Carey gets on my nerves. I need only to link to this monstrosity from an appearance last summer on GMA to explain why. Mariah has this incredible once-in-a-generation voice and instead of belting out her songs and singing from the rooftops like no one’s business, she relies on these glitter-and-butterfly, sit-on-a-throne-with-no-shoes-on antics to get attention. It’s cringe-worthy and stupid and irritating all at the same time.

You know who has a tremendous voice and would never indulge in this absurdity? Adele. Let’s have more Adele shall we?

That said, Mariah has a new album coming on May 27. At one point this album was supposed to be released a la the “Beyonce surprise” — all at once without all the advanced notice of a traditional release strategy. Now, that’s not the case, there’s some issue with what the release date was supposed to be and there’s cross-talk between the publicists.

So we get this Billboard pre-release cover story instead where even the writer seems to have a hard time pinning down what she’s trying to say about it.

“Talk to Carey about the album, and you’ll get lengthy if cryptically worded explanations about the material, making liberal use of favorite words like ‘journey’ (‘If I use that word one more time I’ll have to start an ’80s rock band’), ‘festive’ (her time on Idol, she says, ‘was not festive’) and ‘moment’ (‘I just need a moment to finish this track listing’),” it says. *Blank stare*

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‘All I Want for Christmas Is You’ Gets the Parody It Deserves

On the lighter side…we can handle Christmas music. The more traditional it is, the better.

But did you notice that no one has written a classic holiday ditty since…what, 1953? Mariah Carey‘s “All I Want for Christmas Is You” is no exception; it has always been one of our least favorites, and the people at Official Comedy (which we’d never heard of until today) turned it into the joke it always should have been.

Our only complaint is that, like the original song itself, this spoof goes on a little too long.

Oh well: you can’t have everything you want, can you? Not even for Christmas.

Marvet Britto: ‘Truth is What Elevates Brands’

Marvet Britto

In the PR industry, where personal careers are built upon others’ reputations, it’s often necessary to make compromises. Protect the client, right? Not always, says Marvet Britto who has repped stars like Kim Cattrall and Mariah Carey:

I always tell people, “It’s not what you say yes to, it’s what you say no to that builds equity.” So, for me, I’ve had to stop working with A-list clients. I knew that I was being asked to compromise my morals or my character or integrity to protect them or to work with them, and I wasn’t willing to do so. I’ve always run my business from a place of truth. There are a lot of people that believe that being a publicist means that you’re supposed to protect your client at any costs. I don’t subscribe to that school. I subscribe to the school of being completely transparent with media and being completely transparent and truthful because, at the end of the day, truth is what elevates brands. When you are a truthful brand, you will create an organic connection to your consumer.

To find out how Britto built her firm with zero experience in the industry, read So What Do You Do, Marvet Britto, President and CEO of the Britto Agency?

Sherry Yuan

PR Diva Death Match: Mariah Carey vs. Nicki Minaj

Today in TV Karaoke Competition News: The hottest gossip in the world of tee-vee at the moment appears to involve a battle of egos between new American Idol judges Mariah Carey and Nicki Minaj (with a little BabaWa thrown in for good measure).

Excited yet? The “exclusive” TMZ video of the two arguing during Idol auditions resembles the beginning of history’s most tedious catfight. We can’t really understand any of it, but we get the general impression that Nicki is a little intimidated by Mariah’s seniority and that Ms. Carey is playing this year’s J.Lo by steadfastly refusing to be upstaged by anyone.

One thing is clear: Barbara Walters raised the stakes on Thursday’s episode of The View by repeating Mariah’s claim that Nicki threatened to “shoot the — b*tch” while walking offstage. Minaj then got a bit defensive (and slightly insane) on Twitter, mocking Carey for hiring more bodyguards while the show’s publicists loudly claimed that no one had made anything resembling a death threat.

Is this what passes for excitement in Seacrest-world? We’re already bored, but we guess we need to ask what the show’s producers and third-party stars think about all this deadly-serious drama.

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