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Posts Tagged ‘Marina Maher Communications’

Omnicom Reports 10.6 Percent Increase in Global Revenue for 2011

Omnicom Group reported $13.9 billion in revenue for the year ending December 31, 2011, a 10.6 percent increase year-over-year. Domestic revenue was up 5.5 percent to about $7.05 billion. International revenue was up 16.5 percent to $6.82 billion. The U.S. brought in nearly 51 percent of revenue for the year.

Net income for the year was up 15.1 percent to $952.6 million. In 2010, that figure was $8127.7 billion.

PR revenue was up 8.8 percent for the year to $1.22 billion, an organic increase of 1.9 percent. Revenue in the PR area was up 8.1 percent for the quarter to $310.6 million, an organic increase of .6 percent. Omnicom firms include Fleishman-Hillard, Porter Novelli, and Ketchum.

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Omnicom Acquires Marina Maher

Omnicom Group announced this morning that it has acquired Marina Maher Communications, which specializes in marketing to women. The firm was founded in 1983 by Marina Maher, who will stay on as CEO. MMC clients have included Cover Girl, Oneida, and Aussie, the hair products company. Among the firm’s specialties are consumer, health and wellness, and social media.

Omnicom recently announced a 12.9 percent increase in revenue for Q3 2011 and PR revenue of $307.1 million. MMC will become part of Omnicom’s Diversified Agency Services group (DAS). Other Omnicom PR firms include Ketchum and Fleishman-Hillard. Just a couple of weeks ago, Omnicom took a majority stake in India’s Mudra Group.

 

 

Kimberly-Clark North American Brands Select Ketchum

Kimberly-Clark North American Family Care Brands has selected Ketchum as AOR after a competitive pitch. Ketchum has worked with their new client since 2001.

The firm will handle a variety of brands including Kleenex, Scott, and Cottonelle. Ketchum will manage social media strategies, research, female-targeted marketing, branding, and integrated marketing management.

According to PRWeek, Marina Maher Communications works with Kimberly-Clark’s adult and feminine brands such as Poise; Edelman works with baby and child care brands; and Kimberly-Clark Health Care works with Schwartz Communications. Schwartz was selected for that work last August.