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Posts Tagged ‘Mark Wahlberg’

‘TheAudience’ Flips the Script on Celebrity PR

Jeremy Piven Ari Goldman EntourageThe public feels a unique combination of respect, envy and resentment toward celebrities. This is nothing new.

But thanks to the wonders of social media, we’re closer to the stars we love and hate than ever before. Now a new company wants to revolutionize the celebrity PR game via social media–and it’s making publicists and agents all over Hollywood very nervous.

What is TheAudience? It’s an alternately “stealthy” and “mysterious” startup backed and promoted by two of the biggest names in the West Coast media world: Napster/Facebook co-founder Sean Parker (who you may know as Justin Timberlake) and Hollywood super-agent Ari Emanuel (who you may know as Jeremy Piven).

But its driving force is Oliver Luckett, a former programmer, Disney PR man and full-color personality whose hobbies, according to The New York Times, include driving around LA in an Aston Martin and traveling to Iceland (our new favorite country) “to to compete against Bjork in a gingerbread house-building contest”. We like the guy already! His key selling point? He’s figured out a way around the traditional Hollywood PR system.

What does TheAudience do, exactly? The company effectively manages the social media presence of celebrities who don’t have the time (or interest) to do it themselves. But this is no automated status update machine: Team members feed fans a steady stream of content via Facebook, Twitter, YouTube and Google Plus, keeping them occupied with exclusive comments, pictures and videos.

The key difference between old-school PR services and this newfangled arrangement is that the content truly does come from the celebrities themselves:

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Mark Wahlberg Does Vitamins, Ground Beef

WiseguyToday Edelman announced that Mark “Don’t Call Me Marky” Wahlberg, actor, producer and co-founder of an aspiring burger chain, will be the newest spokesman for GNC.

Wahlberg’s primary role will be to serve as the public face of MARKED™, a new line of “performance nutrition products” supposedly developed by “leading GNC scientists and wellness experts” in order to meet Mark’s own exacting standards for physical performance.

The Oscar-winning star of films like “The Fighter,” “Boogie Nights” and the Reese Witherspoon showcase “Fear” guarantees fans and fitness buffs that his line of multi-vitamins, powders, protein bars and other supplements will provide a needed edge to both dedicated athletes and weekend warriors who aspire to achieve their sky-high fitness goals.

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Seth MacFarlane’s New Movie ‘Ted’ Has a Special Trailer for the F Word

Seth MacFarlane’s first movie Ted has two trailers, one that is liberally sprinkled with F bombs, and another, for wider audiences, that omits them. The promo approved for everyone still hangs on to scenes of the teddy bear (the Ted of the title) smoking pot and humping a cash register, but the language has been cleaned up.

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