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Posts Tagged ‘Martha Stewart Living Omnimedia’

Martha Stewart Takes ‘Home for the Holidays’ Literally for Her Staff

No joke. Her staff thinks she is something that rhymes with "wish." What a ho-ho-ho.

No joke. Her staff thinks she is something that rhymes with “wish.” What a ho-ho-ho.

Martha Stewart, the friend of the housewife and arch-nemesis of the blogger, is now endearing herself to another group of people — her own staff. Just in time for the holidays, Martha Stewart decided now would be a great time to place a fat pink slip in the stocking of her employees.

Yes, according to the New York Postshe fired them this close to Christmas. Now before you go off wanting to stick a Yuletide log in her grill and pray to Santa that she chokes on her craft supplies, let’s hear the woman out. She may have a rational explanation for this. Maybe.  Read more

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Martha Stewart to Bloggers: You’re No Expert but Write About Me Anyway?

martha-stewart-show-1Martha Stewart: The Diabolical Diva of Design. The Cantankerous Sow of Couture. The Harpy of Haute Catering. And no stranger to a cushy prison cell either.

The woman is a bonafide expert on brand and media. She started off as a spokesmodel but the economy, you know? However, her mother taught her how to cook and sew, dad shared his gardening foibles and grandmother passed along her knowledge of canning and preserving.

And thus, a legend in her own mind was born. Now that Martha Stewart is a somebody, she gets interviewed from time to time (when she’s not starring in her own magazines or six corporate blogs). Take this one for instance from Bloomberg TV.

The hypocrisy begins at 1:40 after the jump

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Tablets Offer Magazines a New Set of Editorial Options

Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as “a new medium — not print, not Web, and not mobile. It’s a balancing act, where tablet’s goal is to perform like PCs but still fit in your hands.” He spoke at the MPA Digital: Swipe conference on Tuesday in New York.

Verna reported that tablet usage has grown from 4.2 percent of the total population in 2010 to 17.3 percent in 2012. While men represented the majority of users (53 percent) in Q3 2011, the gender gap has since narrowed. Still, he said top magazine publishers think it will take time for reader habits to substantially shift from other media options.

At the event, magazine executives and editors discussed what sets tablets apart.

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Roll Call: NIRI, APCO, a Culinary Alliance, and More

Gail Simmons is the first client for the allied Wagstaff Worldwide and True PR. Photo: Tina Rupp

The National Investor Relations Institute (NIRI) has elected Derek Cole the 2012 chairman of the organization’s board of directors. Cole is the VP of IR and corp comms for ARCA biopharma. He succeeds Douglas Wilburne, VP of IR at Textron.

Dave Armon has been appointed president of broadcast monitoring and analysis provider Critical Mention. Armon spent 20 years with PRNewswire, last serving as president and COO. Since leaving that company, he’s worked with Context Optional, dna13, and other companies.

APCO Worldwide has added Christopher McCannell as VP in its Washington D.C. office. McCannell was most recently VP of government affairs at Ameriprise Financial and previously served as chief of staff to Democratic Rep. Michael E. McMahon (N.Y.). APCO also has a new senior advisor in the healthcare practice. Bronwen Kaye is the former senior director of government affairs at Pfizer.

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Martha Stewart Webtoons Aim to Endear Next Gen DIYers

Martha Stewart Living Omnimedia may never recover its pre-scandal market value, but the popularity of its domestic-diva founder only continues to strengthen. And now she’s got her eye on the next generation of homemakers.

On Friday, AOL Kids launched the debut of Martha and Friends, a Web series starring an animated Martha Stewart imagined as her 10-year-old self: a blonde-haired, “problem-solving, craft-loving generous spirit” who — along with best friends Lily, Kevin, and Hannah, and dogs Francesca and Sharkey — show kids how much fun DIY projects can be.

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IMAX Exec Joins Martha Stewart

Sarah Gormley has joined Martha Stewart Living Omnimedia as SVP of communications and marketing. She will work on strategy for the media and merchandising businesses and create marketing plans for certain initiatives.

She spent the previous five years at IMAX Corporation where she was most recently VP of corporate communications. She has also worked with National Financial Partners, Fleishman-Hillard, and Edelman.

Gormley will report to executive chairman Charles Koppelman.