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Posts Tagged ‘Matt Wurst’

Oreo Agency 360i Just Won HBO’s Social Media Account

Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you’ve read so much about this year, will now handle social media marketing for HBO — and this right after we posted on how Game of Thrones always has the best promo swag!

The premium cable giant, which brought its social operations in-house in 2007, chose 360i to create campaigns designed to stir the buzz among fans online. The agency’s team will rep HBO at the same time as the folks at Campfire, the NYC firm responsible for creating several innovative fan engagement campaigns on the channel’s behalf. According to an internal release, Campfire’s latest work for HBO involved the second annual “pledge your allegiance” campaign promoting the release of season 2 on DVD this February.

Click through for a case study video of the release date event, complete with awesome ice sculpture:

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Did Oreo Win Twitter Again? (Yes, They Did)

We missed this social media branding win last week, but when the words “Oreo” and “social media” showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie guys, sort-of rival Kit Kat and a fan who can’t get enough of either. It all started with this:

Kit Kat saw an opportunity and grabbed it two days later:

That evening, Oreo came back and killed it:

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