The most recent study from the American Customer Service Index shows that McDonald’s is America’s least favorite fast-food chain. For the report, the organization, which measures customer satisfaction in a number of industries, finds that the average customer satisfaction rating is 80 out of 100. Pizza Hut and Papa John’s are two of the few chains that scored the average. Burger King and Taco Bell were below the average (76 and 72 scores respectively). And McDonald’s comes in last with 71.
Also noticeable from the chart: a number of fast-food chains scored below average. Many more this year than last actually.
But when you talk about fast food in America, it’s McDonald’s that’s synonymous. That’s where larger trends become key factors.