TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘McDonald’s’

McDonald’s Voted America’s Least Favorite Fast-Food Chain

mcd's drive throughThe most recent study from the American Customer Service Index shows that McDonald’s is America’s least favorite fast-food chain. For the report, the organization, which measures customer satisfaction in a number of industries, finds that the average customer satisfaction rating is 80 out of 100. Pizza Hut and Papa John’s are two of the few chains that scored the average. Burger King and Taco Bell were below the average (76 and 72 scores respectively). And McDonald’s comes in last with 71.

Also noticeable from the chart: a number of fast-food chains scored below average. Many more this year than last actually.

But when you talk about fast food in America, it’s McDonald’s that’s synonymous. That’s where larger trends become key factors.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

10 out of 10 Kids Agree: New McDonald’s Mascot Is ‘Creepy’

This week McDonald’s brought a new mascot out of hiding (he’d been hanging out in Europe) and introduced him/her/it to American audiences. Media folks on Twitter predictably responded with mockery, and some wiseguy with too much free time on his hands even created a parody account:

Now, via Grub Street New York, we have the answer to the question that you hopefully haven’t been asking yourself all week: what will the kids think?!

Take it away, focus group A!

The best quote is also the most overly dramatic:

“People are going to make a joke out of it and it’s going to totally ruin their business.”

We certainly wouldn’t go that far, but we do think we know someone who has a future in market research…

The New Happy Meal Brand Ambassador is Scaring the Daylights Out of People

happy meal ambassadorMcDonald’s has introduced a new brand ambassador for its children’s Happy Meal, named Happy. It’s going to be nationwide on May 23 “and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”

Of course, because the Internet shows no mercy, they jumped all over this new character. Example: “It’s the meal that eats you.”

Time points out that McDonald’s has a history of creating the brand ambassadors of people’s nightmares. Seriously, take a minute to look at the creepy poop pile that once was Grimace. Also, that article reminds us about the Quizno’s radioactive rat that it used to sell sandwiches before the company filed for bankruptcy.

We thought we’d help out with three tips for creating a mascot that doesn’t scare people.

Read more

Fast Food Restaurants Should Be Preparing for the Global Workers Strike Planned for Thursday

mcds tweetWorkers from dozens of countries around the world are preparing for a mass strike on Thursday, May 15 to protest for higher wages and better working conditions. The date, chosen because it reflects the $15 per hour that workers are fighting for here in the US, will mark the day when the months-long fight publicly goes global (meetings took place last week). Across six continents, workers from Burger King, McDonald’s, KFC and other chains will take to the streets. European protestors are taking action in solidarity with US workers.

McDonald’s spoke with USA Today, saying 80 percent of its restaurants are owned by small businessmen.

“This is an important discussion that needs to take into account the highly competitive nature of the industries that employ minimum wage workers, as well as consumers and the thousands of small businesses which own and operate the vast majority of McDonald’s restaurants,” said McD’s spokesperson Heidi Barker Sa Shekhem.

The statement notably deflects attention away from the fact that McDonald’s revenue for the first quarter was more than $6 billion.

Read more

Midlife Crisis? Ronald McDonald Gets Makeover and Joins Twitter

la-fi-mo-ronald-mcdonald-makeover-20140423It seems the 51-year-old Ronald McDonald is having a midlife crisis. He’s getting a makeover and a new wardrobe, and has decided to become tech savvy — all at once.

With all the “McFail” we’ve been covering lately, maybe McDonald’s decided it was time to draw the attention away from the negative news stories, and instead re-focus it on its brand’s beloved mascot. Or maybe the company wanted to reclaim its own spokesman after Taco Bell hijacked the Ronald McDonald name in its most recent breakfast campaign.

Either way, the changes are coming, and the fast food chain is hoping social media interaction and increased sales will come along with them.

The clown-like Ronald McDonald that the public has been familiar with since his debut in the 60′s wears giant red shoes, a yellow jumpsuit over a red-and-white striped shirt, and a flaming red wig. While the new incarnation will keep his clown makeup, wig, and comical shoes, the rest of his outfit can best be described as beach comber meets dress-down Friday meets The Warblers from “Glee”.

Read more

More #McFail: Managers Admit to Stealing Employee’s Money

mcdonalds-im-not-lovin-it

They’re baaaaaaaaaack! 

Unfortunately for the Clown, McDonald’s just can’t stay out of the #PRFail spotlight.

When we last left this saga, McDonald’s was accused of kicking some old couple out on their keisters – canes, walkers, and all — for sitting too long. And as shameful as that was, there’s also the open case of slave labor under the veiled threat of deportation because that’s good for team morale.

Next up in the Clown’s PR issues, we have a story of former managers admitting they stole money from their miserly paid employees. This should be good.  Read more

McDonald’s Is Losing the PR Battle Over Wages

mcd's restaurantThe fight over wages for McDonald’s workers has intensified in recent months and it’s only getting more heated now that lawsuits in California, New York and Michigan allege that the fast-food chain used all sorts of short cuts to short change employees. That includes making employees pay for their own uniforms in some places and making them wait before checking in and out of their shifts.

Add to that ongoing protests and you’ve got a situation that the chain would like to see go away.

The employee uprising has been going on now for months. And perhaps, McDonald’s thought it would eventually quiet down and things could go back to business as usual. After all, the argument against higher wages (remember, protesters are looking for as much as $15 per hour) is that it would drive up prices. And no one wants to pay more for their Big Macs and those fries.

But it’s gotten to the point where McDonald’s is giving off the air of being selfish and cruel in the ways it’s taking advantage of its workers.

Read more

More #McFail: Couple Kicked Out of McDonald’s for Sitting ‘Too Long’

funny-mcdonalds-sign

Yes, it deserves to be a trend — #McFail!

You would think it’s more of a vendetta than reporting #PRFail, but no, it’s real. The Clown really has been sucking out loud that much lately. If you have enough to sit in a fast-food drive-thru, take a gander at this list of bad PR stories from PR Newser, which I’m trying to get #McFail to catch on, so help a brotha out.

And now that it has been about a week or so, it’s time for McDonald’s to corral some more bad PR. This time, the Clown stuck his size-18 Bozo shoes in the behind of two octogenarians out of a Virginia McDonald’s because — wait for it — they were sitting too long.

Read more

One Way to Engage: Tell Followers Things About Themselves

Earlier this week we posted a study reinforcing the importance of engagement and noting that most brands will lose lots of new followers if they fail to do it properly.

On that note, we recently came across a good example of how to encourage followers to engage via Marketwired, GolinHarris and McDonald’s Canada. The key, in this case, is to move beyond sharing information about the brand itself and begin informing followers about their own behavior. Here’s the tweet in question:

This is a great piece of shareable behavioral data—and note the social media manager’s response to followers. While the numbers aren’t Ellen-worthy, it was more effective than a simple announcement of the #FreeCoffee promo.

Read more

Slave Labor: McDonalds Franchisee Forced 25-Hour Shifts, Threatened Deportation

mcdonalds

Yeah, clowns. Your PR keeps getting worse.

Over the span of a few months, your humble servants at PRNewser have unfortunately shared a cornucopia of stories about the Golden Clown regarding his actions on handing out government cheese (on the burgers probably), advising its loyal employees how to live in poverty then shuts down its slightly offensive McResources hotline, and finally, how McDonalds is now America’s most hated company.

And now, the clown has its worse news yet. We’re talking real slave labor. In 2014. Like, today.

Bah-dah-bah-bop-bop … so many vegans are loving this.

Read more

NEXT PAGE >>