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Posts Tagged ‘Method Communications’

Spin the Agencies of Record

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Spin the Agencies of Record

MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.

Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.

Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.

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