Metropolis has grown and evolved over its 25-year history, but has always focused on architecture and design in a way that appeals to those who don’t necessarily have a college degree in the subject. The magazine covers everything from social issues, politics, and technology, all tied to the world of design.

And key to every pitch are photos. “We always need to see some kind of visuals before deciding if a story is right for the magazine, so photos are essential,” says managing editor┬ámanaging editor Mason Currey.

In this week’s “How to Pitch for PR” feature, Mediabistro digs deep for tips and info about Metropolis. For more info, including an editorial calendar and what not to pitch, click here. [sub req'd]