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Posts Tagged ‘MLB’

Fan Caught Sleeping through Yankees/Red Sox Game Sues MLB and ESPN for $10 Million

Yankees fan caught sleeping suing ESPN for $10 million | New York Post

It’s embarrassing to be caught with your pants down (or, in this case, your very droopy eyelids), but one baseball fan who caught some flack for catching some Z’s at a recent Yankees vs. Red Sox game isn’t taking the criticism lying down — perhaps because he sleeps sitting up.

During a recent game between the two rival teams, Yankees fan Andrew Rector was filmed snoozing in his seat at Yankee Stadium. In response, Rector has filed a $10 million defamation suit against the team, ESPN and the MLB, stating that the ESPN commentators who covered the game — Dan Shulman and John Kruk — hurled an “avalanche of disparaging words” in his direction.

According to Rector’s typo-filled suit, Shulman and Kruk’s nationally-broadcasted “false statements” include suggestions that Rector is “not worthy” to be a Yankee fan, “is a fatty cow that need two seats at all time and represent symbol of failure,” and is “a confused individual that neither understands nor knows anything about history and the meaning of rivalry between Red Sox and New York Yankee.” Read more

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Major League Baseball: Memorial Day Dollars or Sense?

Camo Hats

FULL DISCLOSURE: I love baseball. I mean, the way a Kardashian doles it out for the spotlight, I’d do the same for some first-base line seats at a Texas Rangers game. I even write about it … for fun. I know, right?

However, certain things trump my love for the great game. Such as, love of this great country. No, this isn’t pandering of applause. Rather, this leads to an important question that has to do with PR. If you watch baseball today, check out the uniforms — camouflage. Is this fishing for good PR to love on military pride or fishing for a few dollars in the gift shop?

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Journalists Pay Tribute to Late Baltimore Orioles PR Chief

bal-public-relations-director-monica-barlow-ep-001

[Pic via Gene Sweeney Jr. / The Baltimore Sun]

The sports PR world suffered a tragic blow last week as Monica Barlow, head of PR for the Baltimore Orioles, passed away after a battle with lung cancer at the age of 36.

Barlow was, by all accounts, a consummate professional—and the days since her death have witnessed an outpouring of fond remembrances from both Orioles reps and the journalists who covered the team.

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What A-Rod Should (But Probably Won’t) Do

Today in Ridiculously Overpaid Athletes Are People Too news, New York Yankees third baseman Alex Rodriguez is the latest beefed-up domino to fall in baseball’s ongoing steroid scandal. MLB commissioner Bud Selig decided to make an example of “Captain Rodriguez” with the longest suspension in the history of America’s Pastime.

The MLB Players Association appealed the decision on behalf of A-Rod, who is the only one of the 13 accused players to fight his suspension. Quite telling that the other 12 immediately ‘fessed up, isn’t it? The ensuing legal back-and-forth ensures that he will be able to wear a Yankees uniform for the rest of the season (which won’t last very long, considering the Bronx Bombers’ current 56-55 record).

PR to the rescue! According to The USA Today, Berk Communications President and “A-Fraud” publicist Ron Berkowitz posted a since-deleted tweet on Tuesday that read a little, shall we say, combative.

Hello Chicago!!! Lets do this!!! #fighting

—   Ron Berkowitz (@ronberk1) August 5, 2013

What was that all about? Well, in what one reporter called “an exceptional lack of self awareness,” A-Rod told the media “I’m fighting for my life,” strongly implying that Major League Baseball has it in for him. Poor guy.

So what will he do? And what should he do?

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T-Mobile Partners with Major League Baseball, Hawks Opening Day Tickets

T-Mobile Major League Baseball PartnershipWhile scrolling through my Twitter feed this morning, the first thing to jump out at this Boston Red Sox fan (Did I just alienate half our readers? Hello? Are you still there?) was a promoted tweet from T-Mobile that read:

Intrigued, I followed the link to a sweepstakes-entrance Facebook page run by T-Mobile, which announces in the wireless provider’s familiar pink, white, and black: “T-Mobile takes the field as the official wireless partner of Major League Baseball.” At first, still in my early morning/longing-for-baseball-season stupor, I just scrolled down to check out the entrance form. A few sips of tea later, the PR-oriented part of my brain kicked in and said, “Wait, what?”

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