T-Mobile Major League Baseball PartnershipWhile scrolling through my Twitter feed this morning, the first thing to jump out at this Boston Red Sox fan (Did I just alienate half our readers? Hello? Are you still there?) was a promoted tweet from T-Mobile that read:

Intrigued, I followed the link to a sweepstakes-entrance Facebook page run by T-Mobile, which announces in the wireless provider’s familiar pink, white, and black: “T-Mobile takes the field as the official wireless partner of Major League Baseball.” At first, still in my early morning/longing-for-baseball-season stupor, I just scrolled down to check out the entrance form. A few sips of tea later, the PR-oriented part of my brain kicked in and said, “Wait, what?”

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