TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Motor Trend’

Tesla Fights Back Against Its Own PR Fail

Tesla Model S Sedan via WiredPaypal co-founder/insanely rich guy Elon Musk isn’t afraid to defend his far-out ideas, be they successfully marketing an electric automobile or convincing rich people to move to his future colony on Mars.

But can he fight back against what CNBC calls “Tesla’s PR #EpicFail“? His auto company’s latest electric car, the Model S, won Motor Trend‘s car of the year award among a wave of very positive reviews, but The New York Times auto critic John M. Broder‘s test drive didn’t go so well.

Despite being a “technical wonder”, the car ran out of juice in cold weather when its battery died and the writer, having no access to one of the company’s remote “Supercharger” stations, had to call a towing company. The Tesla brand’s stock took a hit, inspiring Musk to lash out on Twitter. The funniest part of this four-wheel drama? Not only did Musk pitch the story to the Times in the first place, he apparently called the critic to apologize for the experience and offer him a second test drive before calling him a liar in public.

This is a strange damage control strategy, no?

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

‘Loser’ Tesla Wins Car of the Year, Mocks Mitt Romney

Photo via Stephen Lam/ReutersApologies for bringing your attention back to the 2012 election, but you may recall this Mitt Romney quote from the first presidential debate in which he criticized President Obama’s focus on “clean” energy:

“But don’t forget, you put $90 billion, like 50 years’ worth of breaks, into—into solar and wind, to Solyndra and Fisker and Tesla and Ener1. I mean, I had a friend who said you don’t just pick the winners and losers, you pick the losers, all right? So this—this is not—this is not the kind of policy you want to have if you want to get America energy secure.”

Turns out that Tesla, at least, has the last laugh: the company’s Model S all-electric sedan just won Motor Trend‘s Car of the Year award by unanimous 12-0 vote. The Model S is the first electric car to win in the 64-year history of the award, and its victory signals an industry-wide shift toward hybrid and electric models–if not on the road, then definitely in the design studio.

Lest we think Motor Trend simply followed the flock in making this decision, editor in chief Ed Loh stated that the magazine’s editorial board didn’t choose the Model S simply because it lacks a combustion engine; it also happens to the be the fastest and one of the quietest, best-handling American sedans on the market.

And about that Mitt Romney “loser” quote: No one at Tesla commented on the matter before the election, but designer Elon Musk, the mind behind the Model S, managed to get a final dig in after his Motor Trend victory, stating:

“In retrospect he was right about the object of that statement, but not the subject.”

Mee-oww.

Revolving Door: Media Coverage of OWS, Ryan Gosling Protests, and More

The media was a big presence during Occupy Wall Street’s “Day of Action,” which also marked the two-month anniversary of the movement. Some of the coverage was had the same level of confusion that was present on the ground.

Newsweek/The Daily Beast had some high-profile departures this week.

The Early Show is being overhauled with a new studio and new talent, including Oprah’s friend Gayle King and media vet Charlie Rose. Chris Wragge, who was brought in from WCBS/Channel 2, will not be the primary host of the show starting next year but has a contract through 2014.

And Jim Romenesko‘s resignation from Poynter.org, following criticism from the site’s online director Julie Moos over “questionable attribution,” sparked plenty of discussion across the media.

Ryan Gosling fans are pissed off that their guy wasn’t chosen to be People‘s Sexiest Man Alive. Fans protested in front of the magazine’s offices to let the editors know that they made a mistake putting that other gorgeous man (French-speaking sexy master Bradley Cooper) on the cover. We’ll call it a dead heat. BuzzFeed organized the faux-test.

Joy Behar‘s HLN program was cancelled.

More media moves after the jump.

Read more

‘Motor Trend’ to Announce Award Winner on Facebook

Motor Trend has taken to Facebook to announce this year’s winner of its Sport/Utility of the Year Award. The auto publisher has begun revealing the finalists to its Facebook fans, and will continue to post all 15 online in the days leading up to 12:01 a.m. on October 19 when the winner is announced.

According to editor-in-chief Angus MacKenzie, Motor Trend is always looking for new ways to “release its news” and “control the news cycle.” Last year, the Car of the Year announcement was made with a live stream and there’s a Motor Trend Twitter page for those interested.

Click here and here for a couple of the contenders announced so far.