Posts Tagged ‘MWW’
- MWW will be AOR in the UK for Opera Mediaworks, or “the world’s largest mobile advertising platform”. The firm will work to spread awareness of the product among UK brands and agencies following a series of acquisitions…and more developments in the endless debate over mobile ad placements and the value of social media.
Father’s Day is officially over–and most families thankfully had a far more enjoyable holiday than the Lannisters.
It’s true that Father’s Day tends to produce a litany of cliches, but many of the classic “dad-isms” that color our celebration of our own pops can apply year-round…even in the agency life.
To that point, our friends at MWW created an infographic “decoding” dad’s words of wisdom and translating them into messages related to the average overworked PR professional’s day-to-day.
For the record, we’re very impressed by the team’s ability to take a positive message from the classic threat “I’m going to count to three…”
Click through for the full infographic.
This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world’s most-used, most contentious sources of information: Wikipedia.
The announcement, which primarily concerned ethical issues regarding firms’ relationships with the editors responsible for their clients’ pages, could have very real implications on the entire industry. Wikipedia founder Jimmy Wales himself wrote, “A great opportunity is upon us.”
We spoke to several experts, three of whom were directly involved in the project, to get their perspectives.
First a bit of history via Phil Gomes, SVP of Edelman Digital, who got the ball rolling.
- MWW will serve as PR AOR for Bowlmor Lanes and Golfsmith International. Golfsmith will look to MWW to amplify its upcoming Fathers Day and “Anything for Golf” campaigns in addition to new store openings while the firm will guide general communications for Bowlmor while also creating a spring campaign to highlight the fact that the game equals “America’s Saturday night activity”. (The first half of that equation is “beer+pizza+bowling…”)
MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW’s consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing. Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor’s degree in public relations from Penn State University. MWW’s award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. (Release)
Burson-Marsteller announced the addition of two senior directors: David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller’s Chicago office. Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP’s largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.
With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications. Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation. Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications.(Release) Read more
You might be forgiven for dismissing the EU’s “right to be forgotten” judgment against Google as “a European thing”, but it has widespread implications that touch upon the very essence of the service PR provides–especially when applied to reputation management.
To get a better idea about what the ruling–and Google’s compliance–means for our industry in Europe and the U.S., we spoke to seven top PR experts to get their takes on the subject.
Right now, the ability to remove links or negative comments is individualized, which means organizations are exempt and cannot expect the same. If your job is reputation management for individuals, life is going to change for you if you have clients or executives in the EU.
Agency veteran Molly Mulloy has joined MWW to serve as EVP and general manager of the firm’s San Francisco office.
This announcement marks the latest step in the firm’s West Coast expansion, which most recently included the acquisition of LGBT specialty firm Macias Media Group.
Mulloy brings more than 15 years of experience in both agency and in-house positions to the role. Before joining MWW, she was EVP of Zeno Group Los Angeles, where she specialized in consumer tech and worked with clients like Expedia, Redbox and T-Mobile.
MWW president/CEO Michael Kempner explains the hire:
“Molly’s deep understanding of Silicon Valley and the tech space will be a major asset as we embark on a new stage of expansion.”
She will also serve as western region technology practice lead and global tech practice co-lead.
MWW will represent Paul Katami and Jeff Zarrillo, best known as the couple behind the suit that brought down Prop 8, California’s statewide ban on same-sex marriage.
It’s no coincidence that this announcement follows the acquisition of L.A.’s Macias Media Group and the creation of MWW’s LGBT specialty division.
NEXT PAGE >>