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Posts Tagged ‘Nancy J. Friedman Public Relations’

Spin the Agencies of Record

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The “modern storytellers” at Minneapolis, Minnesota’s Haberman just launched a campaign supporting their newest client, Schell’s Beer.

The campaign in question concerns “print, outdoor, radio and digital” materials emphasizing Schell’s status as the country’s second-oldest brewery and its German “craft” heritage.

The agency shared the creative on its site; while most of content is strictly advertising, the PR angle lies in positioning Schell’s as a longtime local and distinctly German brand. The messaging worked on us, though, because we just got incredibly thirsty. (Full disclosure: we love both beer and Fridays. It’s like we’re Irish or something.)

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Spin the Agencies of Record

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“There are no second acts in American lives.” – F. Scott Fitzgerald

North Carolina’s French/West/Vaughan is the PR AOR for former trial lawyer, senator and presidential/vice presidential candidate John Edwards, who announced his return to the law business this week by launching the firm Edwards Kirby five years after his political career came to an end.

F/W/V CEO Rick French says his organization “probably would not have made this [client] public had it not been reported [by a local CBS affiliate]” after interviews appeared in The New York Times, the National Law Journal and other publications.

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Roll Call: Edelman, Nancy J. Friedman Public Relations, GolinHarris and More

Edelman PR announced the promotion of Cricket Wardein to a newly created position as head of US digital. This move comes after Wardein served as head of Edelman’s West Coast digital operations for approximately four years. In her new position, Wardein will manage a team of 450 employees and report to both  global digital head Kevin King and US president and CEO Mark Hass. During her period as West Coast head, Wardein’s chief achievement was expanding the firm’s Westerly team by hiring “top talent” from the advertising, marketing and creative departments. The primary puropose of the new role is to build the firm’s digital practice by finding new clients and facilitating deeper relationships with existing digital clients. (Release)

Nancy J. Friedman Public Relations hired Julia Fleischaker as media director. The firm, which marks its 25th anniversary this year, welcomes Julia as part of its growth strategy for 2013. Julia will leverage her years of experience, her broad array of media contacts, and her existing relationships with industry leaders to provide seasoned public relations counsel and secure high-level partnerships and media placements across all agency clients. She comes to NJFPR after a successful 13-year career at Penguin Books, most recently as director of publicity. (Release)

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Roll Call: Edelman, Waggener Edstrom Worldwide, Hill+Knowlton Strategies, and More

In 2013 IndoPacific Edelman will celebrate 20 years of strategic communications in Indonesia with a new name and a new vision. Effective February 1st 2013, the firm will rebrand as Edelman Indonesia. As IndoPacific Edelman prepares to rebrand as Edelman Indonesia, the firm has released a video about its heritage in Indonesia. (Release)

Integrated communications agency Waggener Edstrom Worldwide (WE) announced today that SVP Matthew Lackie will lead the agency’s efforts in the Asia Pacific (APAC) region, replacing EVP David Ko. Formerly the deputy lead of APAC, Matthew has steadily increased his responsibilities under David’s guidance, quadrupling the size of WE’s Singapore business, establishing and then expanding its presence in India (including offices in Bengaluru, Delhi and Mumbai), nurturing and growing regional staff, managing key regional and global clients and strengthening the agency’s digital capabilities. (Release)

Hill+Knowlton Strategies announced that Antonio Tamayo has been named president and CEO of its Latin America region, effective immediately. Tamayo, who has served as President of H+K Mexico for 17 years, will report to H+K global chairman Jack Martin. He assumes the role previously held by Dr. Luis de la Calle, a distinguished former official in the highest levels of the Mexican government, who will now serve as senior advisor for H+K Latin America. (Release)

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Spin the Agencies of Record

Kraft Foods is seeking a firm as it prepares to spin off its snacks business, which is worth $31 billion. Brands include Oreo and Cadbury. The Holmes Report says five agencies are being considered; they will be making presentations to Kraft in London on Monday focused on product launches and snacking behavior. The decision will be made within two months.

Calysto Communications has been hired to provide global PR, social media, and media relations services to network performance management company SevOne. The firm will target Southeast Asia and Australia, Europe, North America, Latin America, and South Africa with its efforts. [via]

Nutrisystem has chosen Impression PR Partners as its AOR after a review. Impression Partners is a relatively new firm. [via PRWeek] *

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Spin the Agencies of Record

Moving company Atlas Van Lines has chosen Indianapolis-based Dittoe Public Relations as its AOR. The firm has previously worked with the company, touting a Wall Street Journal placement that it says led to new business in the press release announcement.

Gutenberg PR will once again serve as the official PR partner for the ad:tech New Delhi conference, focused on digital advertising and marketing. The event will take place February 22 through February 24, 2012.

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Spin the Agencies of Record

King’s Hawaiian, a 60-plus-year-old baked goods company, has selected GolinHarris as its AOR. The firm will be working with the company’s advertising agency, fellow IPG firm Dailey, on the account. GH will work on media relations, events, and strategic partnerships. The account will be handled out of the L.A. office, led by Jennifer Baker-Asiddao, SVP of the consumer marketing practice.

Nancy J. Friedman Public Relations will be helping with the relaunch of Chicago’s Ambassador East Hotel and the Pump Room restaurant, which have been purchased by hotelier Ian Schrager. Both the Ambassador and Pump Room opened in the 1930s and are closed for renovations. They will reopen in the fall. NJFPR has worked with Schrager previously on the Morgans and the Royalton.

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