The National Retail Federation, the largest retail trade association in the world, has launched a campaign, “This Is Retail,” that’s focused on careers in that industry, which is most often thought of as a professional pit stop.
“Did you know that retail supports 42 million American jobs? Think those are all behind a cash register? Think again,” the campaign homepage reads.
Indeed, when we think of retail jobs, we tend to think of students working in the mall for a little extra money for books and beer. Or perhaps you or someone you know has taken a retail job at a favorite store just to get a killer discount on holiday gifts or on a summer wardrobe.
This campaign points out that retail jobs go in all different directions — from working in a shop to e-commerce and social media.
But perhaps speaking best to the need for jobs at a time when we still have a 6.7 percent unemployment rate and more than two million who are “marginally attached to the labor force” is the story of Claudine McKenzie, a 17-year Walmart veteran.