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Posts Tagged ‘Neil deGrasse Tyson’

Astronaut Chris Hadfield Wins PR Award for Being Awesome

20140306_C9610_PHOTO_EN_37641We generally don’t post on awards announcements here at PRNewser because 1) we don’t have the resources to give out our own awards and 2) that’s kind of your job.

In this case, however, we will make an exception because Chris Hadfield is the world’s coolest astronaut (apologies to Sandra Bullock).

The Canadian Public Relations Society gave its President’s Award for Outstanding Public Relations and Communications Management to former-Commander-now-Colonel Hadfield yesterday. Why?

For bringing media attention to the Canadian Space Agency and the International Space Station, of course.

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NASA Uses Gravity Oscar Wins for Promo Opp

Last night Ellen went viral, Pink went over the rainbow, Bette Midler went way over the top and Alfonso Cuaron went home with the Best Director award for Gravity, aka George Clooney’s Abbreviated Mid-life Crisis. While the film didn’t win Best Picture, it did score seven statues—and NASA took the opportunity to show us once again why it rules social.

The team clearly predicted at least one win for Cuaron’s space odyssey, using the hashtag #RealGravity to remind the public once again that it does some pretty cool stuff out there in space with another set of impressive images.

The feed ran choice visuals for each of Gravity’s seven wins and more.

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THIS JUST IN: Wikileaks Founder Julian Assange to Speak at SXSW 2014

THIS JUST IN 2He is America’s second favorite soubrette of treason, because that’s admirable to hipsters.

To wit, Julian Assange is being rewarded with even more fame and notoriety for spilling America’s secrets on the Web — he is now a keynote presenter at one of the nation’s greatest gaggles of creatives, South by Southwest (SXSW).

If you want to hear how Edward Snowden got away with his royalty-free sedition, get your tickets fast because this dance card will fill up—and SXSW will collect the cash.

My question is…why?

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Ask NASA About the End of the World This Afternoon

2012Even if you do happen to be one of those fortunate few who live under a large rock, we have no doubt that you’ve still heard some of the eschatological nonsense about The Mayans and December 21, 2012, aka “122112″: the cosmic forces of good and evil will throw down, the brown dwarf planet Nibiru will destroy the Earth, Menudo will get back together, etc.

It’s all funny in a sad sort of way–and we have no doubt that it’s already inspired a few low-budget Discovery Channel documentaries. But the highfalutin “scientists” at NASA take all things related to The End of the World very seriously–and they want you all to know that it will be OK.

(Of course they would say that…)

Anyway, NASA clearly believes that it has a responsibility to inform the impressionable public and avoid the risk of wide-scale Doomsday freakouts, so two weeks ago the organization launched a modest PR campaign designed to debunk all the sourceless rumors and keep the holiday shopping season moving along as planned in accordance with the wishes of our faceless corporate overlords.

Cash-strapped NASA doesn’t have the time or money to produce anything like a fancy TV ad (we kid, we kid), but the sci-fi nerds who obviously run the organization did find the time to create a couple of web pages addressing the most frequently asked 2012 questions and allowing a supposed “astrobiologist” to write a bunch of TL;DR answers on the very same topics.

That’s not all, though: things are about to get real at 2 PM today.

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