Neil Warren, eHarmony CEOEarlier this week we posted on the importance of CEOs going social.

It’s true that the modern CEO loses out by not actively serving as the human face of his or her company, but some of execs’ concerns about bad publicity are completely understandable. Neil Warren Clark, founder of the world’s most influential dating site eHarmony, proved that point this month when he sat down for an interview with Yahoo Finance and made some very strange comments.

First, in talking about how much he loves his wife, he said that he needs “a robot who can come in and talk with me” when she isn’t feeling chatty first thing in the morning. Then he began discussing his company’s biggest PR/business challenge to date: the lawsuit inspired by its refusal to allow gay customers to use its service. While we agree with his assertion that same-sex marriage will soon cease to be “an issue” and that businesses and politicians have “made too much of it”, the next quote is very telling. After eHarmony created options for gay customers at the insistence of the attorney general of New Jersey, the company:

“…literally had to hire guards to protect our lives because the people were so hurt and angry with us, were Christian people, who feel that it’s a violation to scripture.”

So the people most upset about that PR disaster were Clark’s own evangelical fans. He follows with the strangest quote of the interview:

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