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Posts Tagged ‘New York magazine’

Valleywag Will Continue to Make Your Tech Clients Sweat

valleywag-touch-icon-200x200If you have big tech names or promising startup clients on your roster, you may flinch each time you hear the word “Valleywag.”

Don’t count on that changing anytime soon. In a new interview with New York magazine, head tech muckraker Sam Biddle promises that–while his online persona is not an accurate representation of himself–he will continue trying to make your tech clients nervous with more than a little help from anonymous tipsters.

Most importantly, he does use Uber…no matter how much he may hate the company and everything it stands for.

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‘Most Influential New Yorkers on Twitter’ List Is Slightly Surprising

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We don’t doubt the algorithms of social analytics company PeerIndex. We were, however, mildly surprised by the results of their most influential New York tweeters study featured today in New York magazine.

Some are obvious: mayors de Blasio and Bloomberg, Bill Clinton, Neil deGrass Tyson, Jimmy Fallon, and…French Montana? Is that Miley’s long-lost brother?

Just kidding. We know he’s a rapper because we do research. We also assume that Piers Morgan comes in at #4 due to the recent failure of his CNN show and the fact that he’s not afraid to call out his haters from his comfy spot beneath the bridge.

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Alec Baldwin Has Had It With All You People

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In a move that could not possibly inspire any self-respecting journalist to use the phrase “prima donna”, Alec Baldwin decided to make his latest “I’m retiring from public life for good, no takebacks this time” statement via a New York magazine cover story by Joe Hagan.

While he’s “had a relatively charmed life”, it seems Baldwin now faces the unbearable stress of living ”…out there in a world where if you do make a mistake, it echoes in a digital canyon forever.”

Valid point, but what follows is approximately 5,000 words of A+ trolling.

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Yes, Wall Street Still Has a Big Perception Problem

Got 15 minutes to spare? Listen to this NPR ”Planet Money” clip in which New York magazine financial writer Kevin Roose gives us a hint as to why the insular world of big finance no longer appeals to Ivy League MBAs as much as it used to. In short, The Social Network is this generation’s Wall Street.


Roose says:

“The sex appeal is in Silicon Valley now. It has the…cultural cachet that Wall Street used to have…the tech industry is making things…”

That’s a key insight: tech makes things while Wall Street “re-bundles” things—at least according to popular opinion.

Younger bankers want to change all that. While all evidence indicates that the old generation is perfectly fine with being feared, the new generation “wants to be loved.”

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Tinder Makes a New Match…at the South Pole

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Don’t sleep on this selfie opp

The dating app Tinder scores today’s biggest completely random PR win from way down south in Antarctica.

According to NYMag’s The Cut, a nameless American researcher got bored while doing the data analysis thing at McMurdo Station near the South Pole (imagine that!) and fired up his smartphone on a lark because he “wanted to see if there were any available women out on the loveless tundra.”

To the endless joy of whoever runs PR at Tinder, the answer was “yes” (after said dude expanded the app’s location radius).

Now click through for some real romance.

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How Much Power Does a Restaurant Critic Have?

You may have heard that Adam Platt, primary restaurant critic for New York magazine, recently revealed himself to the world at large after years of “anonymity”. Here he is on CBS This Morning explaining his decision:


Something we all know: for restaurant owners, a visit from the big-name food critic is an event. Even in this Yelp-powered “everyone’s voice counts” age, discerning diners still pay attention to people who get paid to write and talk about food.

Is that equation changing?

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Random House Prepares to Feel the Wrath of Fox News

Roger-Ailes_a_lToday Capital New York describes a “big roll-out” for The Loudest Voice in the RoomNew York magazine scribe Gabriel Sherman‘s forthcoming “tell-all” about Roger Ailes and his Fox News empire; Capital even went so far as to borrow the word “shitstorm” from one Matt Drudge (aka Ailes’ biggest fan) in anticipation of the ensuing smear campaign.

This is, of course, the same book that led Fox to fire its top PR guy Brian Lewis after accusing him of being Sherman’s main source (a claim we always doubted, given the Ailes team’s legendary sense of loyalty). Publisher Random House  expects the same sort of aggressive response to the book, because “conservative media outlets have been attacking Sherman’s reporting for months in an attempt to discredit the author.”

Yet the book’s official site, worth visiting for its Wall Street Journal-style headshot illustrations, calls the tome a “deeply reported journey” inside the network, and we’re left wondering how Ailes will attempt to minimize its influence.

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The New York Observer Revisits 1998′s Infamous PR ‘Power Girls’

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(A 98% accurate, period-specific approximation)

The New York Observer has a big new report on the current state of public relations in the city, but first they’ve offered readers a chance to reflect upon competitor New York Magazine‘s infamous 1998 story about five young women who would shape the PR industry of the future.

The original article, titled “Welcome to the Dollhouse”, was something of a hit piece that succeeded in making the entire industry look bad. Filled with unflattering tales of “socialites” who spend time at “their summer homes in the Hamptons” when not busy “traveling in packs from party to party” or using media connections to turn a retail employee into an “it girl” just because they can, it reads like a Sophia Coppola satire of the PR industry.

The follow-up’s conclusion is that these five professional women are doing just fine, thanks.

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New York Magazine Interview Reveals Oprah’s Rebranding Secrets

This week New York Magazine published a revealing interview with Oprah Winfrey, reigning queen of reinvention. It specifically dealt with how she saved her OWN Network, which looked like a big bust as recently as mid-2012.

Oprah’s partnership with Arianna Huffington, which led to “HuffPost OWN”, wasn’t enough to immediately rescue the floundering ship, but OWN finally became profitable this summer as its ratings jumped more than 60%. Well-hyped interviews with Rihanna and Lance Armstrong helped, as did Tyler Perry‘s soap opera The Haves and the Have Nots, but many still wonder how she pulled it all off.

Here are some key revelations from the woman herself.

On dealing with “no”:

Oh, I hear that all the time.

 On the challenges of choosing the right people to manage OWN:

What didn’t feel right from the beginning was, “Who are we going to get to do this? Because I have a full-time job.”

When I first suggested [network presidents] Erik and Sheri, [the idea] was not welcomed with open arms…I’d never done cable, and they’d never done cable.

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Media Relations 101: Don’t Call Anyone ‘Racist’

Tomorrow marks the party primaries in New York City’s mayoral race. You can be forgiven for not caring if you don’t live in the Big Apple (and even if you do!), because Anthony Weiner‘s epic, face-first fall from grace seems to be the only thing anyone’s talking about.

Until now, that is.

Over the weekend current Mayor Michael Bloomberg—lover of bikes and hater of soda—made a classic media relations error by letting his outspoken character get the best of him. In an otherwise  solid interview with Chris Smith of New York magazine, Mike accused his least favorite mayoral candidate Bill de Blasio of running a “class-warfare and racist” campaign.

The word would be inflammatory enough on its own, but de Blasio is a white man married to a black woman with two bi-racial children who have been very visible throughout his campaign.

This story illustrates a very simple media relations no-no for figures who rely on the public’s approval: never call anyone a racist.

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