The role of PR has expanded over the years. The means for measurement and data analysis, though still a work in progress, have improved. Companies depend increasingly on public relations activities for building their businesses. As a result, PR has a greater responsibility to be accountable in ways that speak to a business’ bottom line.

In today’s guest post, Matt Rizzetta, CEO of the North 6th Agency issues his “call to action” based on the role that PR is playing in the modern marcomms landscape. It’s a landscape filled with options for businesses. So, Rizzetta says, showing your value is a mandate. What do you think? Click through to read on.

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