You may recall that Cheerios received what we residents of the 21st century would call a shocking number of negative comments about its ad featuring interracial parents–and that Honey Maid got even more blowback from commentors and conservative Christian groups like One Million Moms (more like 64,500 moms) for the “Love Is Wholesome” spot featuring same-sex couples and their kids.
Here’s the company’s response, released this week:
You could call this a case of “doubling down” on corporate messaging efforts, but since One Million Moms referenced Romans 1:26-27 in its call to action, we’d prefer to summarize it with Biblical verse. Here’s Matthew 5:39:
“But I tell you, do not resist an evil person. If anyone slaps you on the right cheek, turn to them the other cheek also.”
Here’s another one that comes from a book whose name we can’t quite remember…
“You catch more flies with honey than you do with vinegar.”
Yep. That’s the one.