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Posts Tagged ‘Oscars’

Don’t Bother Giving Joaquin Phoenix an Oscar

Joaquin Phoenix, who is well known for both his considerable acting skills and his propensity for pulling ridiculous stunts, would like you to know that he isn’t interested in winning an Oscar for his performance in Paul Thomas Anderson’s The Master (which we haven’t seen yet, so no spoilers please).

In a recent Vanity Fair interview, Phoenix effectively called Hollywood’s awards fetish a farce:

“I’m just saying that I think it’s bullshit. I think it’s total, utter bullshit, and I don’t want to be a part of it. I don’t believe in it. It’s a carrot, but it’s the worst-tasting carrot I’ve ever tasted in my whole life. I don’t want this carrot. It’s totally subjective.

Well, that’s one way to sink your Oscar chances, because we have a feeling that at least a few people on the Academy panel read Vanity Fair. On the other hand, we can’t say this is terribly surprising coming from an actor who insisted that his brief stint as a bearded rapper was completely legitimate.

Let’s state some obvious truths here: Actors are public figures. They’re about as public as anyone outside of politics can possibly be. We understand the appeal of the “crazy genius” stock character, but the fact that Phoenix can get work while continuing to misbehave in public and exhibit what appears to be disdain for the industry that employs him is a little surprising.

We would note that he is absolutely right and that the only real value of an Academy Award lies in free PR for your movie, but that goes without saying, doesn’t it?

From Octavia Spencer’s Big Win to JLo’s Nipple, Hollywood’s Leading Ladies Generate Oscar Buzz

Hollywood’s leading ladies usually are the talk of the Oscars, if only because of our insatiable interest in what they’re wearing to the big event. But last night, perhaps more than normal, the women of Hollywood generated a whole lot of talk for other reasons both good and bad.

On the good side, you have the wins for Octavia Spencer (Best Supporting Actress) and Meryl Streep (Best Actress). Viola Davis was also the talk of the town both for her choice to go with a natural hairstyle and because she was the expected Best Actress winner.

Once again, the women from the nominated film Bridesmaids had everyone taking shots at the mere mention of Scorsese. And Maya Rudolph and Kristen Wiig went there with their talk about movie (and weiner) size. Video after the jump, ICYMI, or if you just want to watch it again.

On the not-so-positive side, Jennifer Lopez may have taken her cleavage too far this time and spurred a conversation about a possible wardrobe malfunction. Her stylist says no way.

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Party Pooping Oscar Academy May Ban Sacha Baron Cohen

The Oscars are old-timey and kind of dumb. That’s the conclusion one could draw from the pot o’ ridiculous they’ve stirred up with Sacha Baron Cohen. Or they’re just big party poopers, which, for Hollywood, is just as bad.

Cohen, who stars in the multi-nominated film Hugo, had requested permission from the Academy to walk the red carpet dressed as the main character in his upcoming movie, The Dictator. In that film, he plays Supreme Leader Shabazz Aladeen who has promised to keep democracy far away from his country. (The website is genius.) The plan was for Cohen to enter the awards ceremony in costume and then change into a tuxedo.

According to Deadline Hollywood, which broke the story yesterday (that link also included in today’s Ticker), the Academy effectively banned the actor from the event by taking away his tickets because they feel the stunt would make a mockery of their fancypants soiree.

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Oscars Go Back to 1998 with Billy Crystal

This week, we went from an Oscars hosted by Eddie Murphy and produced by Brett Ratner, to one hosted by Billy Crystal. The L.A. Times points out that Crystal last appeared in a hit film in 1999 with Analyze This. Zoinks.

This year, the Oscars was all about reaching the young people, with lots of social media stuff surrounding the broadcast and two young hosts, Anne Hathaway and James Franco, who were specially selected to get the youth vote. That was a bust.

The L.A. Times suspects that the Oscars has now done away with its youthful aspiratiosn in favor of the tried-and-true. The last time Crystal hosted, in 1998, it was the highest rated broadcast of the awards ceremony ever.

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What Will Eddie Murphy Bring to the Oscars?

Photo: Andrew H. Walker, Getty Images

The announcement that Eddie Murphy will be hosting the 84th Academy Awards doesn’t resolve any questions about what the broadcast will be like.

EW.com wonders whether it’s the wild or tame Murphy that will show up on Oscar night. In part, that has to do with what the Oscars has planned. Last year, the Oscars targeted the younger folks with hosts Anne Hathaway and James Franco, which seemed interesting. But most people thought the show was boring and the hosts were terrible (Hathaway too enthusiastic and Franco not nearly enthusiastic enough). In part, they succumbed to the cheesy material they were given.

As anyone who has planned an event with an emcee knows, it’s hard to tell what exactly will happen onstage until the night of when it’s too late to do much about any host mishaps.

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Resource Interactive: The Oscars Actually Did Win Social Media Gold

Digital marketing agency Resource Interactive, has taken a subjective look at the Oscars as well as the brands that advertised during the ceremony broadcast to assess whether they successfully integrated digital elements into their audience experiences.

According to Resource, JCPenney, Miracle Whip, and Gillette Venus were among the better of the 12 advertisers for the evening. They used the occasion to launch ad campaigns and tried to drive traffic to the Web, encourage online voting, or use their ads to direct consumers to their Facebook page. Still, the increase in the number of “likes” or new Twitter followers was relatively small.

For the Oscars themselves, however, the use of social media and a variety of platforms did lead to audience engagement.

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King Colin

He’s up for Best Actor for his portrayal of King George VI, but Colin Firth might get something tastier than a gold statuette if he wins the Oscar this Sunday. Burger King has reportedly offered him the chance to create and name a new hamburger in his own honor.

When Firth told London’s Mirror he wanted to go to In-N-Out Burger with Dame Helen Mirren if he won, BK snapped into action.

“We’re offering our Oscar hopeful the chance to crown his own BK classic,” a Burger King rep said. “Packed with as-yet unnamed tasty ingredients, the burger could then be available for the public to enjoy across the UK.”

[Image via]

Will Anti-Oscar Campaign Pump Up ‘Gasland’ PR?

While riled-up film students bellyache over Oscar’s decision to include Exit Through the Gift Shop among this year’s Best Documentary nominees, a powerful industry group is challenging the worthiness of Exit’s category-mate, Gaslandand for the first time in Awards history, appealing directly to the Academy for its disqualification.

In an eight-page letter to the Academy of Motion Picture Arts and Sciences, Energy In Depth — a coalition of “independent oil and natural gas producers” — cited Gasland‘s “many errors, inconsistencies and outright falsehoods.” Labeling the Sundance-winning film “stylized fiction,” EiD insisted that Gasland was clearly ineligible for the Best Documentary Oscar.

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