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Posts Tagged ‘Panera Bread’

Fast Food Restaurants Get More Bad PR Because Reddit and Rogue Employees


They will do anything for a quick buck.

Despite all the health awareness floating around in food land, fast food joints continue to grow at alarming rates because people adore making easy money and other people love order easy food for themselves and the kids. That said, people can’t seem to get enough dropping a flaming bag of dog poop at the door of each eatery.

That includes current and former employees. Someone on Reddit decided to ask the $64,000 question, “Fast food workers of Reddit, what should we NOT order at your restaurant? Why not?” What happened is nothing short of crisis communications sensory overload.
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Farmers Protest Panera’s Shaky Anti-Antibiotics Campaign

Last week our sister site AllTwitter reported on a story that serves as a great example of a well-meaning social media marketing campaign that got a little too aggressive. Harping on the fact that it supposedly uses only “antibiotic-free” meat in its food, the Panera Bread chain’s team created a campaign pushing the message that only lazy farmers use antibiotics on their animals. This included a micro-site, a Facebook tab, and the satirical @EZChicken Twitter feed (which was more than a little over the top despite some pretty cool art direction).

We get where they were going with this project and the tagline “The Road to Delicious Is Antibiotic-Free”, but it’s hard not to conclude that any farmers who use antibiotics in any circumstance are not very good at their jobs—and that implication extends to nearly every farmer in this country. Now who supplies Panera with the meat for its sandwiches?

The response from the animal husbandry community wasn’t so positive:

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