You may have known that countries like Japan and Korea embraced subway grocery shopping years ago, but now—thanks to Peapod—virtual supermarket aisles have arrived on American subway platforms. The company’s backers hope that its imported strategy will “go Gangnam Style”, and they have plenty of reasons to be hopeful.
Much like the people who live in big cities such as Seoul and Tokyo, urban dwellers in America are extremely pressed for time; they have limited patience and even less living space. Any invention, idea or strategy that saves city dwellers time, frustration or room will succeed.
Peapod’s new virtual shopping experience–in which consumers waiting for a subway can add items to their grocery delivery lists by scanning ads with their smartphones–makes sense. Waiting for a train is boring, and though we temper such idle time with Angry Birds, music and books, the allotted window doesn’t allow for much in the way of deep thinking or contemplation. Those few lost minutes, however, are perfect for internally reviewing the contents of our refrigerators and using our smarthphones to stock up on eggs or milk. Read more