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Posts Tagged ‘Peter Himler’

Here Are Our Favorite Super Bowl Odds and Ends

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So…two days left until the most important day of the year for branded promotions. The 6,329 “credentialed journalists” covering the event will make sure to inform you about every last detail of the game and related ads/stunts, but for now we thought we’d share some of our favorite football tidbits, sent to us by our friends in the industry.

First we have a couple of ways to make the game (and the ads) a little more fun.

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PR Win: Basketball Teams Are Hyping Google Glass Now

Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wiredthis product will never appeal to the general public” article was terrible PR.

Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win. Here’s the preview:

Looks pretty cool with the ringside seats and all, though it’s hardly HD. It’s mostly successful in showing us that Glass does have some potential real world applications beyond making you look really weird.

Our proposal: Doggy Glass for the Animal Planet “Puppy Bowl”. Think about it, Google.

(H/T PR Week UK)

On the Current State of Old-School Media Relations

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A couple of media relations tidbits appeared in the news this week: an Economist writer wishes they could involve a little more “old fashioned subtlety” while a certain PR professional argues that we should throw the telephone out altogether in favor of more casual email conversations.

It’s true, as Gini Dietrich wrote in the comments, that many recurring complaints are about journalists beating up on PR, which makes for an unfortunately easy target.

What, then, is the current state of media relations? Last week our friend Peter Himler penned a PRSA op-ed on the subject, and it’s well worth a read.

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The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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Oh Hi: We Threw a Party This Week!

Big thanks to all who came out to our party at the Empire Room on Tuesday night! We greatly appreciated you all showing up to have a couple of drinks, trade business cards, look for new career opportunities and listen politely as your host tested his latest, lamest jokes. Apologies to anyone who wasn’t able to get in (we are popular for some reason) and a special thank you to the folks at Horn Group for sponsoring and organizing a great event. Here are some pictures:

Attendees getting their network on…

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5 Ways for Journalists to Build Better Relationships with PR Pros

Yesterday our friend and PR veteran Peter Himler wrote a Forbes article with an intriguing headline: “The Journalist and the PR Pro: A Broken Marriage?” Given the chatter over Monday’s guest post by a former journalist turned PR master, we thought we’d explore the idea a little further.

Himler’s main point: a significant number of the students in the journalism program where he spoke last week don’t want to write for The New York Times or The Wall Street Journal–they want to go into PR and advertising. They want to write sponsored content, not investigative journalism. Of course this makes sense, because journalism can be a very tough and often underpaid pursuit.

Himler, like many in the industry, believes that the always-challenging relationship between hacks like us and pitchmen/women has taken a turn for the worse. Yet we agree with his conclusion: this marriage may be strained, but it’s hardly broken.

On Monday Lindsay Goldwert called on her journalist friends to make a list of “do’s and dont’s” for PR pros. Himler’s piece includes both sides of the equation, so we’d like to flip the script: how should journalists and bloggers interact with PR folks? Himler’s suggestions and our comments after the jump:

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Mark Cuban Clarifies His ‘Don’t Hire a PR Firm’ Comment

Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: “Never hire a PR firm.”

Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On Forbes, Flatiron Communications’ exec/blogger Peter Himler (also a blogger) notes, “Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.” In another article, Himler agrees with a couple of Cuban’s points, but shoots down a few others.

Four Corners Communication’s Drew Kerr also goes in on his blog, noting the media relations know-how that a publicist can bring, particularly when you look at the sample pitch that Cuban himself used.

“Weirdly enough, the subject line Cuban uses in his sample letter to the press — Tracking Traffic to Reduce Vacancies — looks like spam or a press release,” Kerr writes. Zing!

Cuban later clarified his comment further on his own blog, bringing up the cost to a startup of hiring a PR firm and the PR needs of a small business that’s just getting its footing. And today, the PRSAY blog has a Q&A with Cuban.

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The Death Star Seeks Crowdfunding for Image Rehab

NerdPr0n alert:  BP, al-Qaida, Taco Bell, Michael Vick, pantsless members of Congress.  All have the need for image rehabilitation, and the budget required varies wildly.  Apparently the Galactic Empire–aka Darth Vader and his army of d-bags–have no money to pay their agency Death Star PR.  The one-client firm believes in the cause so much they’ve turned to crowdfunding solution IndieGoGo to raise the cash to keep going.  If they get it, DSPR plans to use the $30,000 for a video series, coming off their successful Twitter campaign.  If not, no promises about the safety of Earth.  Only $29,323 and 36 days remaining to reach the goal!

[h/t Wired's Underwire]

What’s Augmented Reality? And Other Mobile Topics

Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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Media Questions APCO’s Advice to HP Board

HP2.jpgThe New York Times published details this morning about meetings between Hewlett-Packard’s (HP) Board and their PR firm APCO Worldwide on how best to handle accusations of sexual harassment against CEO Mark Hurd. The Board took action, Hurd resigned, but now critics are wondering, what if the accusations are proven to be unfounded.

“There is a missing piece here because it doesn’t make sense,” said Shane Greenstein, a business professor at the Kellogg School in the piece.

The truth is, no one knows. It is likely however, the Board knows something we don’t about Hurd’s situation. The other explanation is it is acting as conservatively as possible after the all-out war that broke out just a few years ago when it was discovered that then-Chairwoman Patricia Dunn authorized a clandestine campaign to ferret out who on the Board was leaking information to the press.

Peter Himler, “The Flack” blogger and former head of media relations at the largest of all crisis shops Burson-Marsteller explains crisis comm this way (after beginning with a “no shit Sherlock:”

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