TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Philip Thomas’

How To: Win a Cannes PR Lions

cannes_lions1.jpg

The Cannes Lions teamed up with The Council of PR Firms and USA Today today to host a breakfast in New York aimed at raising awareness for the festival’s PR Lions awards among U.S. PR agencies.

The largest advertising and marketing festival in the world, Cannes branched out into PR last year.

Hill & Knowlton is leading efforts to publicize the awards, and H&K CEO Paul Taaffe will serve as Jury President of the judges evaluating the PR Lions. Don’t worry agencies, Taaffe — and all judges for that matter — can’t vote on work from their agencies, or even be in the room while their work is being evaluated.

While 430 applications were received for the PR Lions in 2009, only 10% were from PR firms and of those 10%, only half were from the U.S. — about 20 applications total. Philip Thomas, Chief Executive Officer of the festival, said that PR firms shouldn’t let advertising firms “steal your thunder” while encouraging more PR firms to submit.

After the event we caught up with Thomas to get his top five tips for PR agencies in terms of how to win a Cannes PR Lions.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Hill & Knowlton CEO Paul Taaffe Named Jury President of Cannes PR Lions

paultaaffe1.jpg

Paul Taaffe, Global Chairman and CEO of WPP agency Hill & Knowlton has been appointed Jury President of the PR Lions category at Cannes Lions 2010, the agency announced today. Cannes is generally regarded as the largest marketing and advertising awards festival in the world. “Last year PR agencies were newbies, and so two thirds of PR Lions submissions worldwide were from advertising agencies. This year the global PR industry has no excuse,” said Taaffe in a statement.

Hill & Knowlton is working with Cannes to appeal to a broader marketing audience, including PR agencies. Some have even said the festival should consider changing its name to appeal to this audience.

Tony Burgess-Webb, Chief Marketing Officer and Executive Vice President at Hill & Knowlton told PRNewser, “I certainly think they should,” when asked in October if the festival will drop the word advertising from its title to appeal to a broader audience. Cannes Lions CEO Philip Thomas denied a name change is being considered.

Is Cannes Dropping ‘Advertising’ From Festival Title to Appeal to Broader Audience? CEO Says No

cl09_logo21.gif

The Cannes Lions International Advertising Festival is the most prominent advertising festival in the world. This past year, the festival added a PR category for the first time, and awards were won by Weber Shandwick, MS&L Worldwide, Taylor and Ketchum.

Tony Burgess-Webb, Chief Marketing Officer and Executive Vice President, Hill & Knowlton, told PRNewser that PR submissions “were low” with 450 entries. “The number of the PR category entries that actually came from PR agencies was less than 43%, and the winning entry came from a Sydney-based ad agency,” he said. “So from point of view of panel of judges – Hill and Knowlton had two judges on panel – it was pretty disappointing.”

Burgess said that the Cannes team asked what they could do about the low turnout in regards to PR. In response, Hill & Knowlton hosted an event with the PRCA – PRSA’s equivalent in the UK – and invited 100 agencies to come in and hear about how they can win a gold at Cannes next year. “The fact is it’s not an advertising festival, it’s a marketing communications festival. Why not drop the whole title,” asked Burgess-Webb. “I certainly think they should,” he said.

Asked if the festival is dropping advertising from the title this year to appeal to a broader audience, Philip Thomas, CEO of Cannes Lions said, “No, that’s not correct” and did not elaborate further.