Posts Tagged ‘PR Week’
The big conclusion everyone’s drawn from the 2014 Edelman Trust Barometer is that the public’s confidence in both media and government has hit a low point. The most important metric is supposedly a jump in the gap between trust in business and trust in government, and the only three notable countries in which the latter trumps the former are South Korea, Sweden and the United Arab Emirates.
Hold on, though: this doesn’t mean that we’re about to enter some neo-Libtertarian utopia.
The findings can be summed up with three big letters: CSR.
In November we reported on MWW‘s decision to reach across the pond by purchasing London’s Parys Communications.
Today the firm announced the next step in its UK expansion with the creation of a new public affairs arm set to be run by British comms vet Simon Gentry.
PR Week UK reports that Gentry, former director of Good Relations and founder of his own firm, will bring several clients with him and that this move toward the political realm will “be followed by a strengthening of MWW’s consumer tech offer.”
More details as they emerge.
First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).
According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.
The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”
The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.
The United States faces a very similar challenge.
BP (that’s “Beyond Petroleum” to you, sir) is in trouble again this week for doing the very sort of thing we’d expect it to do: using its spokesperson to rewrite nearly half of its own Wikipedia page.
The purpose of the edits was to play down the corporation’s horrible environmental record. And the accusation came only a few weeks before yet another hearing in which BP’s lawyer will try to argue that his client shouldn’t have to pay millions in “fictitious or inflated claims” related to the pending class action oil spill lawsuit.
So: move along, nothing to see here…
Of course it’s not all in-house: today PR Week reminds us that firms have been criticized for doing this sort of thing for their clients before.
Here’s an interesting piece of news via PR Week: UK firm Dynamo, which specializes in promoting consumer tech, mobile and digital brands, has launched an internal division exclusively dedicated to projects launched via crowdsourced fundraising platform Kickstarter.
The company decided to create this division (homepage here) after its success promoting the 3Doodler, or the “world’s first 3D pen”. The project raised $2 million in less than a month, and Dynamo hopes to help other tech innovators reach their goals via media exposure.
We have a feeling that many Kickstarter entrepreneurs are too economically challenged to afford proper PR services even after they raise the money they need, but we think you’ll agree that this is a very cool idea.
Now here’s the 3Doodler’s promo video:
I spent a lot of money on booze, birds and fast cars. The rest I just squandered. – soccer legend George Best
JMPR Public Relations announced today that it has been appointed as the agency of record for Lou La Vie, the noted luxury and exotic vehicle rental company serving the Miami and South Florida markets. JMPR will be responsible for overseeing media outreach to expand awareness of the company on a national and international level.
Electricity is really just organized lightning. – George Carlin
PR Week reports that Sony Electronics has selected Burson-Marsteller as the AOR for all of its US electronics business. The firm, which has served as AOR for Sony’s mobile business for several years, was chosen from a group of four firms involved in a final round review. Sony has recently reduced its account budget and reportedly changed its goals, but representatives did not provide further detail to PR Week at this date.