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Posts Tagged ‘PRSA’

Spin the Agencies of Record

No, not Al Gore Jazeera’s Current…

Current Lifestyle Marketing, a member of the Interpublic Group of Companies, has been selected as the public relations agency of record for Wilton Enterprises. The agency will support the food crafting company with traditional public relations efforts including consumer inspiration and instruction for sweet treat making and new product introductions.

Nancy Siler, vice president of consumer affairs and public relations at Wilton Enterprises, said “We selected Current because of the agency’s food and home category experience, and their efforts will ensure we continue to play a leadership role in competitive bakeware, cake decorating, candy and education.” (Homepage)

AOR gets schooled in Michigan…

Michigan’s only statewide public relations firm, Lambert, Edwards & Associates (LE&A), today announced it has added one of the nation’s premiere university innovation clusters to its growing roster of clients.

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PRSA Defends Industry in LAX PR Contract Dispute

Los Angeles International AirportLast week brought news of some significant challenges within the Los Angeles wing of the public relations world–and industry groups have begun to take sides.

Los Angeles World Airports, a group that owns and operates three major transport hubs including Los Angeles International/LAX, recently awarded approximately $4 million in contracts to Southern California PR/media firms charged with highlighting the LAX’s ongoing modernization efforts and promoting Los Angeles as a tourist destination. Last week, two politically ambitious members of the city council questioned the value of the investment and demanded a review by the full council (which has the power to overturn contracts awarded by city organizations).

Their issue? The contracts were “awarded without discussion by the Board of Airport Commissioners last week to companies that are not based in Los Angeles”. Of course the firms in question aren’t particularly happy about the possibility that they could lose these crucial contracts.

The Public Relations Society of America‘s Los Angeles chapter made its position clear over the weekend by stepping into the fray and writing a letter to the city council officially supporting the three firms involved–and the PR business at large.

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Do We Need Universal Standards for Measuring Success in PR?

The art (and it is an art) of measuring success for clients has long been a challenge for PR firms. In the era of “Big Data”, most industry veterans agree that metrics, otherwise known as “numbers”, are more important than ever–and that the PR business needs to continually work on improving the ways we show clients the true value of our work.

A recent Council of Public Relations Firms blog post by vice president of research and development David Geddes proposes the creation and adoption of industry-wide measurement standards. When every firm has a different way of measuring success, clients understandably get a little frustrated: how can they compare and contrast individual campaigns?

Geddes and his group, The Coalition for Public Relations Research Standards, brought together various industry organizations including the Council of Public Relations Firms, Institute for Public Relations, PRSA, Global Alliance, and AMEC to try and tackle the project. They also organized a panel of big-name clients like McDonald’s, General Electric and more to review the results of their efforts and determine, as PR customers, whether the standards are relevant and “usable.”

Their goal: come up with universal ways to show that projects involving social media, traditional media and even ethics are really working for clients.

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A Bunch of PRs Donated to ‘OK!’ Editor’s Vet Fund

You really can’t make this dumb crap up.

OK! Magazine‘s East Coast editor and frequent reality TV commentator Shauna Bass had a sick (and very cute) Pomeranian named Simba that sadly died of its illnesses. Bass spent tons of money at the vet in ultimately vain attempts to save little Simba.

Bass’ sister set up a memorial fund to compensate Bass for the cost of the vet bills, which is actually not really in the charitable spirit of what a memorial fund is intended to do. The Simba Bass Memorial Fund is designed to “help Shauna focus on healing after this tragedy.” Bloody hell.

So far, the fund has raised more than $5,000, a chunk of it from PRs who could very well be pitching her stories. Gawker has a list of some of those charitable PR souls.

We asked the PRSA for their ethical take on this situation. A response from the chair and CEO Gerard Corbett, after the jump.

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Four Additional Business Schools Join PRSA MBA Program

The Public Relations Society of America (PRSA) has announced the four schools that have joined Dartmouth’s Tuck School of Business for a program that will bring PR courses to business schools across the country. The program was first announced back in December. At that time, Dartmouth was the only school committed to the pilot program.

The other schools are Quinnipiac University’s School of Business, Northwestern University’s Kellogg School of Management, University of Maryland’s Smith School of Business, and University of Texas at El Paso’s College of Business Administration.

The additional schools were revealed at the Silver Anvil Awards ceremony last Thursday night. You can read more on Bloomberg Businessweek and take a look at the complete list of award winners here.

The PRSA Has PR Job Openings

The Public Relations Society of America (PRSA) is looking for four staffers, two for the PR department and two for marketing.

The two openings on the PR side were once held by Keith Trivitt, the former associate director of PR for the group, and Diane Gomez, manager of PR. Trivitt has taken a position as director of marketing and communications at MediaWhiz. Gomez will be moving to the PRSA’s marketing department on May 25. All three positions in the organization’s marketing department are new, according to the PRSA.

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Should You Use Google+ Or 3D Technology In Your Campaign?

Timothy Jordan’s keynote to start yesterday’s day two of the PRSA Digital Impact Conference was basically a pitch to the room, explaining why Google+ is a must-have for any campaign that wants to interact with people.

Jordan, a developer advocate at Google, focused on hangouts and circles, data and apps, and Ripples, which sends your message out to groups and groups of groups. All to show that Google+ is a great way to reach people and keep them interested. He did this while repeating the phrase “I have nothing to announce” many times.

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With Digital Media, What Happened in Davos Didn’t Stay in Davos

“The only way to keep Davos private would be to confiscate participants’ cell phones,” according to Matthias Lüfkens, former head of digital media at the World Economic Forum (WEF) and current MD of digital, EMEA at Burson-Marsteller. He spoke at PRSA’s Digital Impact conference on Monday in New York, where he outlined how digital media helped make the exclusive conference more public.

The World Economic Forum’s five-day invitation-only event, held in Davos, Switzerland every January, draws 2,600 influential leaders from academia, business, and government to discuss the world’s most pressing issues. Lüfkens said WEF sought to reach a broader audience, and this year the event was livestreamed on four channels and on a press conference channel encouraging audience participation. They also livestreamed from mobile phones using Qik.

“The head of WEF is not personally involved in social media, but he understands it,” Lüfkens noted. “Social media is also a good way to brand the event and is now embedded in the organization. Our strategy is to release and stagger the content.” Davos now has a presence on several social media platforms and provides a lesson in how other major events, even those with off-the-record content, can use social media to their advantage.

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Senators Launch an Investigation Into the White House’s PR, Advertising Activities

Today is the deadline for 11 government agencies to submit information about contracts they have with PR and advertising firms to the Homeland Security and Governmental Affairs Subcommittee on Oversight of Government Management.

Democratic Missouri Sen. Claire McCaskill and Republican Sen. Rob Portman (OH) have launched an investigation into how the White House has spent federal dollars on PR and advertising. Leaders of the Consumer Product Safety Commission, Housing and Urban Development, and the Departments of Energy and Labor were among the agency heads who received the request for details. They’ve been asked for information going back to October 2008.

According to Roll Call, there is precedent for this sort of investigation but the the two Senators here “concede that what the administration is doing likely is legal.” Makes sense right?

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Targeting African-American Audiences Beyond Black History Month

Today on Essence.com, there’s a “Street Style” photo gallery from the “Celebrate Black HERstory” event.

On Clutch, they pose this question: “Do we still need Black leaders?”

On The Root, they’re talking about Bobby and Whitney.

And on HuffPost Black Voices, there’s a story about an organization, the Black and Missing Foundation that’s focused on locating “missing people of color.”

As Michelle Flowers Welch, CEO and founder of Flowers Communications Group said in our Women Leaders profile yesterday, there’s been a dramatic increase in outreach to multicultural audiences, including African-American consumers. The examples above show the wide variety of issues that outlets targeting African Americans are tackling. We talked with a few experts to find out about some of the other trends and hot topics that are of interest.

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