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Posts Tagged ‘Publicis Groupe’

Spinning the Publicis/Omnicom Breakup

publicis-omicron

You all know that what would have been history’s biggest Power Rangers-style mega-merger officially fell apart last night.

Billions of dollars lost, various executives brought down to Earth, and several very large firms affected–not to mention our friends on the ad side of things.

The biggest question of the day, however, is: how did they spin it?!

Let’s find out after the jump.

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Publicis Groupe Buys D.C. Crisis Comms Agency Qorvis

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The growth of whatever will be Publicis Omnicom continued unabated today as Publicis Groupe purchased 100% of Qorvis, a D.C.-based agency specializing in the kind of crisis comms that a certain sweaty governor needs right now.

According to the release, Qorvis will join Publicis’ MSLGROUP to become Qorvis MSLGROUP, which will be (as the tagline reads) “a new powerhouse in Washington”; the deal also includes the acquisition of Clarus Research Group.

Qorvis founder/managing partner Michael Petruzzello will stay on as president; he will double as the agency’s North America practice director of public affairs reporting to MSLGROUP’s North American president Renee Wilson.

Fear not, fretful politicians in poor public standing: you’ll get the same excellent service you’ve always known with a slightly more cumbersome name.

(H/T AdAge)

Publicis Groupe Just Destroyed Your Holiday Greeting Card

We feel like we’re supposed to dislike the Publicis Groupe/Omnicom megalith for some reason, but we have to tip our Santa caps to them and their French CEO for a job well done on this “More the Merrier” video greeting card. It’s so complex and ridiculous that you really should check it out for yourself. First watch the intro from Maurice Levy:

After this it gets a little complicated: go to the greeting page, turn your webcam on and make sure to have as many faces around you as possible, because the more you have the crazier it gets.

Work from home? Don’t have any friends in the office? No worries: Publicis provides a helpful PDF filled with eager young faces that you can use to pretend. Screen shots after the jump.

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Roll Call: Digitas, Business Wire, David&Goliath and More

Digitas promoted Tony Weisman to North American CEO of the Publicis Groupe shop. Weisman replaces Colin Kinsella, who joined the company from sister shop Razorfish in early 2010 as president and took on the North American role in October 2011. Weisman spent the past six years as president of Digitas Northwest, leading the digital shop’s work—and growth—out of its Boston, Chicago, Detroit and San Francisco offices. (AdWeek)

Business Wire announced that Jill Connor has been promoted to vice president, Cleveland region. In this new role, Connor leads the sales, operations and media relations teams for Ohio, Indiana and Western Pennsylvania. She will also serve as the main liaison for Business Wire India, guiding its product and sales support. Connor started working at Business Wire as an editor in 1990; one year later she moved over to the sales department where she became regional manager in 2001. With her lead, the Cleveland office was working with the majority of Fortune 500 companies in the Western Pennsylvania area within only a few years of setting foot into the territory. (Release)

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Spin the Agencies of Record

Samsung, currently focusing on its global b-to-b marketing strategy,  added two new shops to manage advertising responsibilities. Samsung chose WPP, which will create a team specifically to handle the account; the company also selected Publicis Groupe-owned Razorfish as its new digital agency of record in an unrelated deal.

Brian Wallace, Samsung’s VP of marketing, explains, “We picked Razorfish as our digital AOR because they demonstrate the innovative thinking that we value in our agencies. We know Razorfish understands how to translate complex issues into unique and engaging customer experiences.”

Rubenstein Public Relations also announced new client wins including World Business Lenders, FiREapps and Mr. Omer Ozden. CEO Richard Rubenstein said, “Representing these leaders in the finance and real estate markets underscores our continued expansion into the business, financial and real estate public relations sectors. We are increasingly assisting more clients in elevating their profiles and business strategies by securing strategic, brand-building media coverage.”

After a lengthy review, Sears Holdings decided to retain Havas’ MPG as its top media agency. The decision means that the national marketing juggernaut, which spends heavily on advertising, will continue its relationship with MPG, which began in 2007. It also means that MPG will retain one of its most important accounts, which includes the Kmart and Sears brands.

Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more

Publicis Groupe Reports Biggest Q1 Growth in Emerging Markets

Publicis Groupe announced its Q1 earnings today, reporting a 12.9 percent year-over-year increase in revenue to €1.45 billion (about $1.9 billion). Organic growth was 4.1 percent, down from Q1 2011 when it was 6.5 percent, but up from Q4 2011.

The Specialized Marketing Services (SAMS) group, which houses the company’s PR units like MSLGroup, represented 19 percent of total revenue, down from 21 percent last year.

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Publicis Reports 5.7 Percent Organic Growth for 2011

Publicis Groupe, home to MSLGroup among other PR, marketing, and advertising firms, reported €5.82 billion (about $7.74 billion, according to today’s exchange rate) in revenue for 2011. That’s an increase from €5.42 billion in 2010. The company also reported organic growth of 5.7 percent and net new business totaling $7.9 billion. Operating margin was at 16 percent and net income totaled €600 million ($798 million).

“Our good performance in 2011 should be attributed, first and foremost, to the loyalty of our clients who trust us to help them win in a digitized, globalized and hyper-competitive world,” said company chairman and CEO Maurice Lévy in a statement.

He credited the company’s “financial flexibility” and capabilities for creating a path that “should see us through this new era of short cycles that require flexibility and agility, qualities that remain intact within the Group.” While upbeat, Lévy also noted the uncertainty of the months ahead.

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Publicis’ Reports 6.4 Percent Organic Growth, Warns About the Future

Publicis Groupe, home to PR firms including MSLGroup, announced Q3 results today showing €1.42 billion in revenue (about $1.96 billion, by today’s currency conversion rates) and organic growth at 6.4 percent. Revenue has reached €4.12 billion (about $5.65 billion) year-to-date ending September 30. Organic growth has reached 6.9 percent for the year so far.

The company’s SAMS division generated 50 percent of revenue, up from 48 percent in 2010. This division houses Publicis’ PR and digital businesses, including Digitas. Digital generated 30.2 percent of the company’s revenues and experienced 12.9 percent organic growth for the quarter. CFO Jean-Michel Etienne told PRWeek that organic growth for the PR firms is between eight and 10 percent.

(Side note: With all of that digital activity, the company should revamp its website. It’s terrible.)

New business cited includes Microsoft, McDonald’s, and Coca-Cola. Organic growth was greatest in Latin America and Europe (8.5 percent and 8.2 percent respectively); North America came in at 6.3 percent.

Despite all of the good news, the forecast isn’t quite so rosy.

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Publicis Reports More Than 7 Percent Organic Growth for Q2, First Half

Publicis Groupe reported €1.41 billion (about $2.03 billion according to today’s conversion rates)  in revenue for the second quarter, an increase of 2.7 percent from Q1. Organic growth was 7.6 percent. That exceeds the 6.5 percent organic growth of the first quarter and the 7.1 percent year-over-year.

For the first half, revenue totaled about €2.7 billion (about $3.88 billion) with organic growth of 7.1 percent. Organic growth was 5.3 percent in 2010. Revenue is up 6.3 percent from the prior year.

Publicis Groupe is home to MSLGroup, which is part of the Specialized Agencies and Marketing Services division (SAMS), housing both the digital arm and PR firms. For the first half of the year, the SAMS group contributed 49 percent of revenue.

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