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Posts Tagged ‘Purple Strategies’

Roll Call: Silver Chalice, Pure Communications and Purple Strategies

Silver Chalice announced that Dana Golden has been named executive vice president, Audience Development. Golden, who had been EVP, Distribution, will oversee audience development, strategic partnerships, marketing and public relations for Campus Insiders (www.campusinsiders.com), the ACC Digital Network (www.theaccdn.com) and all other Silver Chalice digital networks and platforms Silver Chalice. Prior to joining Silver Chalice, Golden was vice president, Strategic Partnerships for Comcast Interactive Media, where she was responsible for negotiating multiplatform digital media rights for Comcast’s websites, mobile applications, IPTV set top boxes and “TV Everywhere” services with major networks, film studios, and Internet properties. Golden was also formerly the vice president of Affiliate Sales for ESPN, leading the distribution of ESPN’s networks, pay per view, video on demand and other services with top cable operators. (Release)

Pure Communications, Inc. announced the appointment of Mike Huckman, award-winning journalist and former CNBC pharmaceuticals and medtech reporter, to chief strategist. As chief strategist, Huckman will lead presentation, media and roadshow skills development sessions for clients, as well as provide counsel on story development, investor relations and media strategy, issues management and crisis communications. Huckman brings 27 years of television journalism experience to Pure and joins the firm from MSLGROUP, where he served as senior vice president, director of media strategy and developed a robust life sciences client roster. (Release) Read more

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AIG Backs Down from Lawsuit. Is the PR Damage Already Done?

American International Group InsuranceWe recently discussed what appeared to be the glaring hypocrisy of financial/insurance giant AIG. We grew interested after the release of what was supposed to have been a rousing ad campaign thanking American taxpayers for their (non-optional) support during the financial crisis even as the company was simultaneously considering suing the government.

The suit would have claimed that the abnormally high interest rate charged by the fed during the bailout violated the Constitution’s Fifth Amendment, which protects “private property” against “public use, without just compensation”. While AIG ultimately decided not to back the lawsuit (ya think?), the story has already subverted the brand’s we’ve-cleaned-up-our-act message. The damage, as they say, is done.

“The hiccup with the lawsuit issue stole a great deal of the thunder from the ad”, said Bruce Haynes, managing partner of Purple Strategies, a corporate communications and branding management company. “For a moment, it seems they were awash in hypocrisy. Although they made a good decision not to back the lawsuit, it was a communication failure”. That’s putting it mildly — this was one hell of a hiccup. In fact, if we take the hiccup metaphor literally, we think it would look something like this (It’s a cat GIF. You’re welcome).

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