The public takes no joy in watching the slow and painful demise of RadioShack. There was a time when RadioShack was a relevant brand in the retail technology game—before it became a larger version of that cardboard box in your attic full of forgotten accessories and tangled power chords.
RadioShack, clearly, has a public relations problem. In a world obsessed with the latest technology that offers the sleekest designs, fastest times and most powerful processors, nothing conveys the exact opposite image of modernity than the words “radio” and “shack.” Oddly, RadioShack’s name may be the most valuable asset the brand has going.
That’s how big the PR challenges are for RadioShack.