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Posts Tagged ‘Richard Edelman’

Edelman Has Growth Plans for Africa, the Middle East

UAE’s The National reports that Edelman is planning to launch in at least five markets across the Middle East and Africa by 2014. Richard Edelman, president and CEO of the firm, told the outlet that the existing Abu Dhabi office will serve as a hub with possible office additions in Saudi Arabia, Qatar, or Kuwait.

“Is it a one-year strategy, is it a three-year strategy, do we need local partners? It’s hard to say. But that we will do it, you can bet on it,” Edelman said.

The Abu Dhabi office has 38 employees and recently won the Blackberry business from H&K, the story says. Billings are $4.8 million in the UAE. The firm also has an office in Dubai. Edelman said business in the UAE is “now the size of our India business.” He’s also predicting growth in the digital area.

 

Rubensteins, Edelman, Siegel, Nadal on the Observer‘s Power 150 List

Four PR people crashed the New York Observer Power 150 List this year, a ranking dominated by extremely rich and powerful people in finance and politics, topped off with a healthy mix of media moguls and editors from all sides of the MSM wars including Anna Wintour, Henry Blodget, Tina Brown, Arianna Huffington, David Remnick, Nick Denton, Scott Dadich, (responsible for WIRED‘s app), and Dennis Crowley (Foursquare super Mayor)

The “purely subjective, data-free ranking” includes:

Howard Rubenstein (#17)–Founder of Rubenstein Communications, and godfather of New York PR

Steve Rubenstein (#78)–The “fresh-faced heir apparent” to the empire, credited as a force behind the restoration of the High Line

Peggy Siegel (#86)–Called the city’s “most notorious publicist” by the chatty, salmon-colored newspaper

Richard Edelman (#133)–Davos regular, and President and CEO of independent megafirm Edelman Public Relations.  We’re sure he’s enjoying his characterization as “one of the truly good guys in an industry not known for them.”

Also notable is the inclusion of MDC Partners Chairman Miles Nadal at #94.  Nadal joins the list for acquiring a string of interesting small and midsize marketing, social media and PR firms to bolt on to his growing advertising conglomerate.

Author Responds to Edelman Criticism

Deadly Spin author Wendell Potter fired back at Richard Edelman following the CEO’s blog post criticizing the book.

In last week’s guest post from Richard Edelman (which also appeared on the 6A.M. blog) he took issue with Potter for a variety of reasons including “inaccurate representations of the PR industry” that “feed misconceptions of what we do.”

Over the weekend, Potter wrote a response that appears on the Huffington Post as well as the Center for Media and Democracy’s (CMD) PR Watch.org blog. In it, he turns to the 2006 controversy over Edelman’s “recruited” bloggers who wrote favorably about Wal-Mart and cites research by the CMD about a 1978 Edelman proposal to R.J. Reynolds focused on the health impact of smoking.

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Guest Blog: Richard Edelman Responds to ‘Deadly Spin’

Edelman president and CEO Richard Edelman took to the firm’s blog with his reaction to Wendell Potter‘s new book Deadly Spin. After the jump, read Edelman’s post about the book in its entirety. A sneak preview: “Inaccurate representations of the PR industry—such as yours— ‘not so much for public relations as for public deception’– feed misconceptions of what we do.”

[Image via Amazon.com.]

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Edelman Acquires Vollmer

Edelman has acquired Vollmer Public Relations, “the largest independent PR firm based in the Southwest,” according to the press release. The terms of the deal were not disclosed.

Vollmer’s Austin, Dallas, and New York operations will be merged with Edelman. The firm will also establish a Houston hub, Edelman Southwest, which will serve Texas, Louisiana, Oklahoma, Arkansas, New Mexico, and Kansas. There will be 50 pros working out of the office with $9 million in annual revenue for the Texas region. Read more

CSR: Doing Good vs Making Money

CSR-Dilemma.gifRichard Edelman took to his blog to respond to a Wall Street Journal article published last week titled “The Case Against Corporate Social Responsibility.”

In the article, Aneel Karnani, associate professor of strategy at the University of Michigan’s Stephen M. Ross School of Business, says that companies are primarily concerned with the bottom line. And even when they do good, it’s just a fortunate by-product of making money.

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‘Democratic’ PRSA Petition Gains Some Traction; Will It Be Enough to Force Change?

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In early May, a group of PR industry executives, including Edelman CEO Richard Edelman, started a petition to “democratize’ the Public Relations Society of America (PRSA).

The petition calls on PRSA to to remove accreditation — known as APR — as a requirement for being a national director or officer in the organization.

While the group is seeking 1,000 names for the petition, only 329 have signed up so far.

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In Twitter Interview, Edelman CEO Says Agency Will Remain Independent ‘Now and Forever’

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Edelman CEO Richard Edelman is a relatively new user of Twitter, so we reached out to him to conduct PRNewser’s first ever Twitter interview, which took place this morning.

When asked in the interview if there have been any serious offers to buy Edelman this year, the CEO responded, “The big holding companies know our story–the Pirate King–independent now and forever.”

Edelman also said that “social engagement” is a big factor for the agency when looking at potential new hires. “Beyond Facebook and Twitter too,” he said. “[We want them to have involvement in community by donating time and PR expertise.”

We’ve embedded the full interview after the jump.

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Richard Edelman: ‘High End Media Will Be Paid, Not Free’

Edelman CEO Richard Edelman shared his presentation from his agency’s fourth New Media Academic Summit today. It’s definitely worth a few minutes to sort through. We noticed that Edelman said we’re headed towards a paid media future, at least for “high end media.”

But that wasn’t the main point of Edelman’s presentation. He also said that there will be a “Third Way” for companies to communicate, “beyond paid and earned media, by embracing Public Engagement.” View the presentation to find out more.

Dan Edelman at 90 Years Old

Dan Edelman, namesake of the biggest independent PR agency in the world, sat down with AdAge editor-in-chief Rance Crain (also a namesake–of the Crain’s publishing company) to go over a few career highlights, including his big break in to the business in 1952 working for Toni Perms. Edelman supported the “Toni Twins” ad campaign by touring many sets of twins around the country to demonstrate the quality of the inexpensive home product to a beauty salon perm. It was the Pepsi challenge of its day.

He also talked about landing the Sara Lee account, “bang bang bang, we knocked off the new business. It was much easier than it is today.”

Dan’s son Richard Edelman has been at the helm of the firm as CEO since 1996.

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