SephoraWe found ourselves intrigued by last week’s Forbes post on “Why Facebook Can’t Be the Center of Your Social Strategy”, because we’re fairly certain that every PR/marketing pro would love to work with a social media platform less infuriating than the big FB—a platform that grants brands a little more in the way of control and allows reps to more clearly demonstrate the benefits of a given project to clients.

According to author Rob Tarkoff of Lithium Technologies, some of the most socially successful brands have moved beyond Facebook by establishing their own “on-domain customer communities”. In other words, they encourage fans to participate in social media forums located within their own websites.

Tarkoff writes that “The most cutting-edge B2B and B2C brands are placing bets on on-domain, owned, social media hubs where they can control the brand, guide the experience, and drive real business outcomes.”

Sounds great–so who are they? We’ve chosen to highlight six:

  1. American Idol
  2. Sephora
  3. American Express
  4. Google AdWords
  5. BMW
  6. Starbucks

Click through for details on each.

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