All right, PR peeps. You have a mission in 2014: Debunk these top five PR myths.
Unfortunately, there are many more than five, but in this industry, it’s all about billable time. A couple of these myths are unwritten rules in PR — many of which are subjective sources of angst. They are inescapable in this industry, but they are things we live with and endure. Other myths have been proven to be sources of headaches, sore thumbs and the ubiquitous pain-in-the-ass.
There are misconceptions in this industry that regretfully, our clients believe as fact even though they can’t be proven. There are stereotypes that cannot be shattered in this industry because of the inexperienced neophytes that insist they need to act as a PR director without learning what an intern does. Nonetheless, here are the Top 5 we have concluded and require your help.
Make sense? On with the show…