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Posts Tagged ‘Saatchi’

Spin the Agencies of Record

Building on its recent success with several technology clients, M&C Saatchi PR has acquired three new accounts in the areas of social gaming and technology:

  • Flow, a performance fitness app backed by professional athletes including Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning.
  • The new casual gaming tournament platform gogamingo. The start-up launched this month in New York City, and it’s shaking up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.
  • Sumeria, a national network that connects young professionals to social engagement opportunities with events and activities year-round nationwide.

The Morris + King Company (MKC) announced that it has been retained by Jacks & Jokers—a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company (USPC). As agency-of-record, MKC will develop and execute a comprehensive PR campaign heightening awareness of a brand known for its “bold, effortless cool.”

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Spin the Agencies of Record

Account wins in this edition of Spin the Agencies of Record include a charity walk, a huge sporting good franchise, a mobile marketing solution, and the CSR division of a global ad firm:

  • Susan Davis International (SDI) talks the talk for the Help the Homeless Walk on November 20th on the National Mall.
  • Sports Authority gears up with Team Detroit as agency of record
  • KCSA serves up Phase III, the first ultra-filtered milk recovery drink for athletes (it’s chocolate!)
  • Dan Klores Communications (DKC) has the 411 on Augme Technologies, a mobile marketing company as agency of record.  Augme’s AD LIFE allows consumers to interact with preferred ads, products and services they’re interested in.
  • Saatchi & Saatchi S hires Atomic PR to help with research, strategic planning, content development and social media initiatives.