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Posts Tagged ‘Samsung’

The Multifaceted Asian Consumer Market

Uniqlo Store SoHo Mannequins1 Cropped“Overall Asia is a market in flux, with radical changes and an influx of tech and global brands. It creates a society where consumers are being pulled in different directions”, said Bernd Schmitt. Not only are there distinctions between developed and emerging Asian countries, but he noted it’s also important not to generalize or stereotype Asian consumer and cultural trends.

Schmitt’s perspective is based on extensive experience living, working and traveling throughout Asia. He’s a visiting professor at Singapore’s Institute on Asian Consumer Insight (ACI) and professor at New York’s Columbia Business School. He recently spoke at an event in New York about his latest book, The Changing Face of the Asian Consumer. Joining him were panelists Colin Mitchell, Ogilvy & Mather’s worldwide head of planning, and Brian Buchwald, CEO/co-founder of Bomoda, a marketplace for Chinese consumers to purchase premium global brands.

The main takeaways focus on the interplay of economic, cultural, brand and market factors.

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Top 10 Tech Brands Survey Marks Decline in Apple’s Reputation

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Strategy Analytics‘ ConsumerMetrix service just released its latest ranking of top tech companies by brand preference, and the findings come as less of a surprise than a confirmation of challenges ahead for the world’s best-known producers of gadgets.

While readers have to purchase the full report, the release itself includes some points that sound good for Samsung…and bad for Apple.

Full list after the jump.

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Samsung Claims Oscars Selfie Was ‘Organic,’ Also Has a Bridge to Sell You

You’d think Samsung would just accept its good luck and bask in all the attention that came with Ellen’s record-breaking Oscar tweet. But no story is complete without a little spin.

Amidst theories that Samsung directed Ellen to take the pic, a spokesperson told TechCrunch that said selfie was “A great surprise for everyone”, claiming that “…we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking.”

Just to get this straight: the company paid $20M to sponsor a show whose host just happened to use its newest product in the biggest stunt of the night? Note that Ellen also pulled an Oprah with the Galaxy yesterday:

You get a phone, and you get a phone, and Samsung gets…more free publicity?

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Ellen Broke a Record with Samsung, Breaks Hearts with her iPhone

Ellen Selfie

At 2 million retweets and counting. How many iPhones is that anyway, Samsung?

In case you were asleep like half the viewing audience, this picture was taken by Ellen DeGeneres in the audience — a selfie tweeted ’round the world. As covered by our Tonya Garcia, it was a record-breaking picture eclipsing the shot taken of President Obama getting handsy with the First Lady.

Good times, right? Not if you are Samsung.

You see, if you have the Oscars on the DVR, rewind it to the historic selfie and you will see a clear positioning of product placement for Android phone manufacturer, Samsung. Of course, no one cared one bit that it was a Samsung phone because they were too busy gawking at the beautiful people. However, Samsung paid some nice coin for that advertisement.

And then Ellen had to do this…

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Samsung Tones It Way Down for New Galaxy Launch

Samsung Galaxy S IV Debut 1

Call off the brass section

Last week we asked whether tech companies should stop scheduling big events for every upgrade and “new” product launch. The answer was a nearly universal “no”—and Samsung seems to have gotten the message.

The New York Times tells us to expect less “singing and dancing” and more fawning over gizmos as the company introduces the public to the Galaxy S5.

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Michael Bay Made the Most Awkward Press Conference Appearance

Transformers director Michael Bay was supposed to be talking up the wonders of Samsung‘s TVs at this Consumer Electronics Show event today. But the technology, of all things, tripped him up, and as soon as the teleprompter malfunctioned he straight up pulled a Cartman.

We almost feel bad for him because this incident obviously wasn’t his fault and it seems like he’s about to suffer a panic attack as he leaves the stage. But you’d think that a super-successful director who relies so heavily on digital toys would:

A) Not be so flummoxed by a basic tech malfunction

B) Know better how to “wing it” in front of a crowd

After watching this clip, we’d hate to see how he responds to criticism of his movies.

(H/T Slashfilm)

#PRFail: Samsung’s Flammable Phone Response Backfires

Burned-Samsung-galaxy-s4Samsung, the world’s largest smartphone maker, has a hot deal for the holidays. Its Galaxy S4 is smartly designed, fast as can be and oh yeah, catches on fire while charging. While that last note isn’t something most desirable for the kiddos, Samsung finds itself in a particular crisis communications ballyhoo.

A YouTuber who blasts his selfie videos under the name of “Ghostlyrich” is the reason Samsung hates social media. Why? Because instead of addressing Samsung’s customer service department and fighting through that malevolent hold music of “The Carpenters Greatest Holiday Hits,” he does this for the world to see.

That, and NSFW lingo the cool kids use, after the jump…

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How Charitable Is Facebook’s ‘Internet for All’ Project?

Internet.org sounds like the most noble kind of charity organization: designed to bring broadband to the four billion-plus people around the world who don’t have access, it might be Mark Zuckerberg‘s passion project (and the promo clip is quite stately thanks to JFK).

But Matt Buchanan of The New Yorker, among many others, isn’t so sure about Internet.org’s goals. What’s the problem? Well, the project was founded by FacebookEricsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung—seven companies that would love to get those 4-5 billion wired up so they can provide them with related services (and promo messages). Buchanan takes issue with the fact that Facebook stands to gain millions, if not billions, of new users without actually doing any of the infrastructural legwork required to make the plan a reality. It’s hard to believe, but many of the areas targeted by Internet.org don’t have any electricity, much less 4G service.

This is why Zuckerberg’s Wired interview, published yesterday, reads something like the first stop on a damage control tour.

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How Major Brands Want to Monopolize Our Children

Depending on what kind of family you were raised by, you either have lovingly wonderful or horribly debilitating memories of the iconic board game, Monopoly. If you had the type of sister who lent you money, you probably think life is fair. If you had the type of brother who spit in your mouth, you probably think Monopoly is the root of the global recession. That game brought out the best and worst of our siblings.

Nevertheless, few would argue Monopoly needed to be kicked up a notch, particularly considering the public ill will towards soulless megabrands and the corrupt state of our financial institutions. Making Monopoly any more corporate—particularly now—would just be tone deaf and greedy far beyond taking your brother’s money and fanning yourself with it, right? Well, you may want to sit down for this. Read more

‘The Next Big Thing’: Samsung’s Partnership with Jay-Z Demonstrates Shifting Marketing Rules

By now you’ve likely seen the musical, pseudo-philosophical, and now-viral three-minute video announcing Samsung‘s new partnership with Jay-Z, which first aired during the 2013 NBA Finals Game 5. The deal, which cost Samsung $5 million, allows the first million Galaxy and Note mobile device-users who download the corresponding app to access the rapper’s latest album, Magna Carta Holy Grail, for free, three days before the record drops on July 4.

At first glance, the $5 million price tag may seem like a major marketing risk, especially considering that promotions like this don’t usually generate a major sales increase due to the fact that most cell phone users are locked into two-year contracts. Factor in the unthinkable possibility that not every Samsung user is also necessarily an avid Jay-Z fan, and one might wonder whether the tech company could possibly see a decent return on its investment.

But if we instead assume that the goal of this collaboration is media attention and visibility for the brand, rather than a spike in sales, the idea suddenly appears like a match made in marketing heaven. Read more

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