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Posts Tagged ‘SapientNitro’

Spin the Agencies of Record

The stars have certainly aligned for Steve Stoute’s agency, Translation: Hip-hop juggernaut Jay-Z, film legend Ron Howard and iconic American beer brand Budweiser, along with a host of other talents, marketing gurus, PR experts and businesspeople are joining forces to create a film based on the two-day “Budweiser Made in America” film festival to be held in Philadelphia, PA, in September.

Sovereign\Santander has chosen Arnold Worldwide to represent the bank’s rebranding in a review competition that included Mullen and SapientNitro. Santander, the Spanish brand that bought Sovereign—and its 722 branches—in 2009, hired Arnold Worldwide to position the brand and execute its sweeping marketing and advertising efforts.

The Marcus Graham Project, an intensive summertime program designed to help rectify the ad industry’s lack of diversity, is celebrating its fifth anniversary by announcing that the project is going full time. This evolution, named Locomotus, will require $2.6 million in its first year.

Co-founder Lincoln Stephens emphasized the investment will benefit the industry as it seeks to remain competitive in a globalized and diversified marketplace and bolster the careers of motivated, talented, young professionals. Dan Wieden, MGP supporter and co-founder/global executive creative director of Wieden & Kennedy, explains “Locomotus takes the best of what portfolio programs and student-run agencies have and moves it to the next level.”

Stalwart anti-spyware brand McAfee, recently bought by Intel, has chosen Daniel J. Edelman’s Zeno Group as its AOR. This marks an account boon for Zeno, which is expanding its tech portfolio in its Silicon Valley office. Zeno will presumably be promoting McAfee’s digital products which give users the option of customizing their security settings.

Moet & Chandon USA has chosen Miami-based BRPR to head its digital strategies, sponsorship integration and brand communication across all platforms in the USA.

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Spin the Agencies of Record

Discovery Bay Games, a manufacturer of iPad games, apps, and accessories, has chosen MWW Group as its AOR. MWW will promote its client’s new product Duo, “the first and only integrated game device in the world to work with the iPad.”

Another gaming company, Activision, has selected SapientNitro for digital marketing services. The firm will work on campaign promotions for the upcoming games “Call of Duty: Modern Warfare 3″ and “Skylanders Spyro’s Adventure.”

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A Look Inside AOL’s Social Media Strategy

As AOL continues to evolve its product offerings and business model, the company is also evolving its social media strategy.

Matthew Knell, director of social media at AOL, was one of the featured speakers at the Community Manager Meetup, which took place this past Tuesday evening in New York. Knell is an experienced digital media strategist who also knows how to code (i.e. he can build things, too). His career has taken him from large companies such as JetBlue and MTV to start-ups such as CafeMom.

“AOL is a lot of things to some people, and nothing to others,” said Knell during the start of his interview with Katy Zack, PR manager for SapientNitro. “It’s an umbrella of brands, and is a lot like a TV network.”

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SapientNitro Selected as First Data AOR

SapientNitro has been selected as AOR to Fortune 250 company First Data Corporation, an e-commerce and payment processing business. The firm will handle brand identity work for First Data as well as provide advertising services. The firm has already been working on the company’s new “Beyond” symbol and its new tagline, “Beyond the transaction.” New campaigns are on the way.

Other SapientNitro clients include Citi, Coca-Cola, and Mars.

Bradfield Exits FH for SapientNitro

David Bradfield has joined SapientNitro as director of marketing strategy and analysis. Previously, he was SVP, senior partner, and global chair of Fleishman-Hillard‘s digital practice. He last worked in the Toronto office, which is where he’s based for SapientNitro.

According to a spokesperson at FH, Bradfield’s responsibilities “will be assumed by the other digital practice co-chairs at Fleishman-Hillard.”

Bradfield told us via email that his responsibilities in his new role include comms planning and developing digital strategies, messaging strategy, and creating content that can be easily pushed out across social media.

“We were doing amazing work at Fleishman-Hillard, but SapientNitro represented an opportunity for me to move to what I believe is the agency model of the future,” he wrote to us.

Revolving Door: ‘SELF,’ Daily Candy, ‘Country Living,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ashley Mateo has been named assistant entertainment editor at SELF. She had been editorial assistant there.

Mitchell Parker has been named editor at Austin Monthly Home. He had been senior editor at Houston (Modern Luxury).

Ashley Parrish has been named editorial director at Daily Candy. She had been content director at Hearst Digital Media.

Bob Dees has been named senior vice president, strategy at SpotXchange. He headed media strategy and execution at Proctor & Gamble.

Nina Myers McCammon has been named home & fashion market editor at Country Living. She had been a freelance writer and market editor.

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