TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Southwest Airlines’

The PR Measurement Debate Enters a New Stage

Going up...

Putting the usual cultural/political flotsam and jetsam aside, these are two of the month’s most interesting developments in the PR world:

1. A majority of marketing execs think PR should handle social media duties

2. Many clients are ditching the idea of “social ROI” altogether

In short, an increasing number of people think that PR is best equipped to do social, and many within the industry are pushing for a bigger focus on measurement. At the same time, the concept of measuring the success of social campaigns in dollars-and-cents terms is losing favor among certain higher-ups.

The second point got a big boost last week when four major corporations announced plans to adopt measurement standards developed by the Coalition for Public Relations Standards, a group created in 2012 with the participation of nearly every major PR industry group.

What does this mean?

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Southwest Airlines Rebranding Campaign Has a Rough Take Off

Southwest Airlines enjoys a strong brand identity associated with being a less expensive and reliable alternative to juggernauts like American Airlines that only deal with major hubs while charging exorbitant baggage fees.

Though Southwest Airlines is the largest domestic airline in America, the public still views it as a renegade and underdog brand in an industry vilified for being unconcerned and out of touch with customers. So industry experts and PR professionals were understandably confused by a new ad campaign launched by Southwest during the NCAA basketball tournament that is surprisingly, well, off-message and even serious.

Read more

A Few Cracks in Southwest Airlines’ Veneer

Southwest Airlines has canceled hundreds of flights since a five-foot hole tore through one of its aircrafts during a flight on Friday. Other cracks were found in planes that have been inspected over the past few days. Separately, another flight on Sunday experienced reports of a burning smell and was forced to land in Los Angeles. No one was seriously hurt in any of these incidents.

In statements reported to The New York Times, the airline said it was trying to keep passenger inconvenience to a minimum and that 57 of its 79 planes were already cleared for take-off.

A former NTSB board member, John Goglia, told PBS NewsHour that these sorts of cracks speak to a lack of thorough inspection. Still, it’s not the inspection process, but Southwest Airlines that needs to manage this problem right now.

Read more