Email marketing has long been an important channel for brands to reach subscribers for their latest deals, promotions, and content. In fact, marketers sent over 838 billion emails in 2013.
But the trouble with inbox marketing is that it happens in vacuum…nobody hears it when a consumer “clicks”.
When you keep a consumer in a private platform to make purchase decisions- you are missing the opportunity to establish a direct dialogue with a potential customer – and their audiences. Thanks to the proliferation of social & mobile platforms, there are now best practices for turning your subscriber list into engaged social customers.
By giving your email subscribers an opportunity to respond publicly via social channels – you can take your silent subscribers and turn them into engaged social participants who then spread your branded message to their audiences. When you give subscribers the ability to respond to a private email offer directly on social media- you dramatically increase your reach and amplification. Emerging technology now allows brands to then directly reach out to those interested consumers with the resources to complete a conversion. Read more