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Posts Tagged ‘Stanton Communications’

FTC Threatens to Give Bieber a Spanking

Dude, it doesn't count if we can't see the label.

Most 19-year-olds don’t get a chance to visit outer space, leave their pet monkeys stranded in Germany or cruise the California highways in a leopard print Audi 8 at speeds high enough to draw warnings from local cops and former NFL players.

In some ways, however, Justin Bieber is just like every other American boy; he loves his mommy enough to buy her flowers every Mother’s Day. More specifically, he loves 1-800-Flowers, and he wants his 40 million Twitter followers to know all about it.

No one should be surprised to learn that Bieber has a contract with 1-800-Flowers, but you won’t see any mention of that fact in his promotional tweets. The Biebs is only the most prominent of a slew of celebrities endorsing brands on Twitter and other social media forums with no disclaimers in sight. Kim Kardashian, for example, often makes five figures for a single branded tweet but never discloses her relationships with her sponsors.

That might change soon if the FTC has its way.

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Roll Call: PRWA Launches, Foursquare Seeks a PR Director

A merger between two international PR networks –ECP Global Communications and IPAN (International Public Relations Agency Network) — has resulted in a new group, the PR World Alliance (PRWA). PRWA has 17 members (all independent firms) across 13 countries in North America and Europe with partners across Asia, Africa, and South America. Peter Stanton, CEO of Stanton Communications, is chair of the new organization. Additional info about members and offerings available here.

Foursquare is looking for a new PR director to head up business- and tech-focused PR efforts, PRWeek reports. Last month, Foursquare had a gaggle of news, including the exit of its VP of business development, Tristan Walker. M Booth was named its consumer PR firm in February.

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Roll Call: Eastman Kodak, Euro RSCG, Warschawski, and more

Photo: Reuters

Kodak chief comms officer Gerard Meuchner has stepped down from his post, The Wall Street Journal reports. A number of people have left the company, including three directors, as the company tries to sell or license some of its patents in the hopes of avoiding a bankruptcy filing. Kodak has been downgraded by Moody’s and the stock price was below 50 cents yesterday. Meuchner joined Kodak in 2000. It’s unclear where he’s heading.

Euro RSCG Worldwide PR has promoted Dalton Dorné to CMO of the firm. Dorné has been with the firm for four years, most recently serving as regional marketing director of Euro RSCG Asia Pacific in Singapore. In this new role, Dorné will launch the ERWW PR Marketing Council and serve as chief of staff to CEO Marian Salzman.

Matthew Henson has rejoined GolinHarris as executive director leading a number of accounts across the corporate communications space. He’ll be based in Boston but reporting to to Jennifer Cohan, MD in New York. Henson was with GH for nearly 10 years before leaving in 2009 to join Monster.

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Roll Call: Ogilvy, Sen. Harry Reid’s Office, & Stanton

VA-based O'Keeffe & Company celebrated its 14th anniversary by giving away a car.

Ogilvy PR has added four execs to its staff. Pam Montagno is a VP and healthcare specialist who joins from Global Perspective, a healthcare and tech firm, where she was president of communication. Jenny Braga joins as a VP from GolinHarris, where she was also a VP working with clients like Dow Microbial Control and McDonald’s. She’s bringing tech experience to the firm. Nicole Schoenberg is now a VP at Ogilvy as well. She joins from Fleishman-Hillard, where she was a VP in the financial comms practice working with clients like Aviva USA. And Maury Postal is now part of Ogilvy’s 360° Digital Influence as digital experience director. He comes from Young & Rubicam where he was an integrated platform specialist.

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Spin the Agencies of Record

Chef Tyler Florence's amazing kitchen. Photo: John Lee

Susan Blond Inc has added three clients to its roster. The firm will handle media outreach and strategy for House Beautiful Kitchen of the Year with Tyler Florence, taking place in NYC’s Rockefeller Center June July 18-22. The firm will also work with hotelier Vikram Chatwal, who is behind Night and the Dream hotel chain, just to name a couple. And the firm has signed with Citizens for Water, the nonprofit whose efforts benefit the nation’s water supply.

Sonar has chosen The Morris + King Company (MKC) for PR services. Sonar is a location-based app that connects people based on info collected from social networks like Facebook and Foursquare.

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