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Posts Tagged ‘Staples’

Why Staples Employee’s Ill-Timed Tweets Are No Big Deal

While many brands focus their public relations strategies on demographics, messaging and marketing, the tremendous PR power of employees is often undervalued–or overlooked entirely.

The public is all too familiar with customer service horror stories, which can lead to us to both boycott the brands in question and encourage our friends and family to do the same. Smart brands teach their employees both the skills they need to do their jobs and the important intangibles—the “values”, if you will—that define a brand. Effective employees feel like they’re part of the brand experience and they’re emotionally invested in their jobs.

So we find it difficult to take issue with Regis Mulot, head of global HR at Staples, for announcing via his personal Twitter account that U.S. stores will soon carry Apple products. A strategic accounts coordinator did the same thing–both tweets quickly disappeared, but the second one is still visible on the user’s Instagram account.

Was it a PR debacle?

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Spin the Agencies of Record

Boston.com reports that Staples has hired Duffy & Shanley for PR services for the holiday season. The scope of work includes media relations and digital and social media initiatives.

Wish Upon a Hero, the social helping network, has selected The Star Group as AOR. The organization pairs someone in need with someone who’s willing to help. It was started by the firm’s former creative director, Dave Girgenti.

SKIL Power Tools has selected JSH&A as its AOR. The firm will execute traditional media initiatives as well as blogger outreach, social media management, and other services.

PRCouture.com reports that Cameo PR has added three new clients to its roster: jewelry brands boyNYC and Jessica Ricci and handbag designer Jess Rizzuti.

Affect Strategies has added four new clients: Bug Labs, a provider of products and services in the networked devices arena; dealnews, a consumer electronics guide; AdoptAGuy.com, an online dating site; and Valiance Partners, a software and services company.