drop.io has beta-released their first product for the PR industry, PressLift. The product is an application for PR professionals that enables content sharing, distribution and monitoring, among other features. drop.io VP of Applications Steve Greenwood said PressLift is, “the best possible service for [PR pros] to share multi-media information with an intended audience.”
The application’s official release will come on February 2nd, during Social Media Week in New York. PRNewser received a demo of the service, which has been in private beta for more than a month.
drop.io has already partnered with agency Porter Novelli. PN’s EVP, Global Director, Social Media Stephanie Agresta told PRNewser, “we have been an active supporter in launching the product and are committed to using it for our content and for our clients.”
Steve Rubel, SVP, Director of Insights at Edelman Digital has also demoed the application and told PRNewser, “The biggest differentiator here is the drop.io feature set and the team’s track record for innovation. We’re excited about the potential for using it for virtual events.”
Those differentiators include the ability to customize embargo control as well as FTC guidelines within the application, which Agresta called, “huge.” “They’ve also been especially mindful of search engine optimization,” she said.
During the open beta period, each PressLift will cost $299, which is significantly lower than the $500 range at which the company originally told us they were considering pricing the service. drop.io will announce the complete pricing model at the official launch in February.
“It is important to realize the cost savings we are providing users who no longer need to involve IT with setting up ftp servers, deal with large attachments, emails frustrations and costs,” said Greenwood. Rubel said the price point is “attractive given the value.”
drop.io recently hired Soraya Darabi, formerly manager of digital partnerships & social-media marketing at The New York Times, as product lead for PressLift.