From horse meat burgers to killer soft drinks, all recent food-related PR seem to have been seriously disturbing. So it’s a welcome break to recognize, by way of this new video, that at least Miracle Whip has a sense of humor.

The video plays off of the “We Are World” song first recorded by USA for Africa in 1985 and then revived in 2010 to support relief efforts in Haiti. Miracle Whip seized the opportunity to make fun of itself with a song that the public recognizes as both sincere and somewhat removed from reality (the most pampered people in the world singing for the most unfortunate). And that’s a good thing. Here’s why:

1. The brand is named Miracle Whip; that’s hilarious. It is exceedingly difficult to build a serious campaign around a name like that.

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