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Posts Tagged ‘The CW’

Vampire Diaries Star Bites Back Against Tick-Borne Illness in New Campaign

Candice AccolaFans of the The CW’s The Vampire Diaries may fantasize about being bitten by one (or both of) the smoldering, undead Salvatore brothers, but being bitten by a tick? Decidedly less sexy.

Which is why Candice Accola, who plays Caroline on the hit series, is helping the Tick-Borne Disease Alliance (TBDA) – a national nonprofit organization dedicated to raising awareness, supporting initiatives and promoting advocacy to find a cure for Lyme and other tick-borne diseases — launch its new grassroots campaign, Bite Back for a Cure.

The online portion of the campaign, led by Accola, aims to accumulate “a national video quilt” of individual statements given by people whose lives have been affected by tick-borne diseases. This “video quilt” will be sent to state and federal legislators, encouraging them to support Lyme-disease legislation.

The campaign urges supporters to visit, where they can download and print advocacy signs printed with phrases like “Be the Change,” “Take a Stand,” “Change the System” and “Support Research.” From there, participants can take their own photo with the sign of their choice and upload it to the TBDA website or share it via social media. TBDA will then compile all the photos from across the country into the “video quilt.” Read more

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MSNBC Media Relations Director Named VP at CW

Alana Russo has joined The CW as VP of corporate communications in the Burbank, CA office. Among her responsibilities, she will handle outreach to the trade and business press relating to network execs, marketing strategies, digital efforts, and other areas. Russo will report to Paul Hewitt, SVP of network communications.

Previously, she was senior director of media relations for MSNBC based in New York. In the role, which she held since 2007, she worked on network communications strategy, including messaging for interviews and managing publicity for the network’s primetime programming and ratings. She worked on programs like The Rachel Maddow Show and the 2008 Presidential election.