We’re all a little obsessed with the after-effects of Hurricane Sandy right now, but our last post reminded us that there will be an election one week from today—and that its winner will be the nation’s next president.
The latest election-related PR news centers on Ohio, a land forever competing with Florida for “most important state in the nation” status. Here’s our (very quick) summary of the moment’s hottest topic:
The 2009 government bailout of the auto industry affected an estimated 1 in 8 Ohio natives’ jobs, and Mitt Romney understandably wants to convince these voters that President Obama didn’t help them out at all (and encourage them to forget that he wrote an op-ed arguing against government intervention on the auto industry’s behalf).
In an effort to turn the issue to its advantage, the Romney campaign created an ad playing off Chrysler/Fiat’s plans to begin manufacturing more of its iconic Jeeps in China, which happens to be the world’s fastest-growing automobile market.
The ad implies that these new overseas manufacturing operations will come at the expense of American jobs and vaguely pins responsibility for the supposed job loss on President Obama. The general response within Ohio has been swift and decisive—nearly every significant local paper (even those papers whose editors endorsed Mr. Romney) questioned the ad’s accuracy this week. Some pundits now speculate that the campaign’s bold move could amount to a PR fail.
Today brought the most decisive statement on the issue to date: