BeyonceToday we reach new heights of self-promotion in the entertainment world: HBO just announced the February premiere of an “intimate, revealing”, as-yet-untitled documentary feature starring and directed by jack-of-all-trades Beyoncé.

The HBO group’s press release describes the film as “a fusion of video that provides raw, unprecedented access to the private entertainment icon and high-voltage performances”, so we’re guessing it will combine in-concert clips with more personal footage of fans passing out a la Bieber’s Never Say Never. HBO programming president Michael Lombardo says the pic will allow us to look “beyond the glamour to reveal a vibrant, vulnerable, unforgettable woman”, and we take this to mean that the film will be a little less…arthritic than the channel’s recent dried-prunes-and-fiber-supplements Rolling Stones doc.

So one of pop’s biggest superstars announces her debut full-length film project on the same day that she releases intimate pictures of a first Thanksgiving spent with her infant daughter (whose name will sadly never become a registered trademark). Hmm…Let’s just say we’re curious to see what sort of product Beyoncé looks to promote with this film–because these things never happen in a vacuum.

As long as it’s absolutely nothing like Madonna‘s Truth or Dare, we have a feeling she’ll be OK.