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Posts Tagged ‘The Verge’

BREAKING: ‘Sharing’ Content Does Not Equal ‘Reading’ Content

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We all know that “RTs do not equal endorsements”, but many of us still assume that most people actually read the content they share. For better or worse, that’s just not true.

You may have seen The Verge’s You’re not going to read this” piece floating around over the Interwebz this weekend, because it rightfully got a lot of attention by playing off a basic “viral” truth: people share things they haven’t read all the time. In fact, the more often people share content, the less likely they are to have actually read it.

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Wikipedia Tells Top ‘Sockpuppet’ Firm to Cut It Out Already

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…and PR is one.

Last month we posted a TL;DR piece on Wikipedia‘s fight to save its reputation from “sockpuppets”, or PR people breaking the rules by editing and monitoring clients’ pages for money.

The general consensus: certain firms tripped over ethical obstacles and fell flat on their faces—but If Wikipedia really wants to improve its relationship with PR then it might want to work to clear up the editorial “red line” that makes it so hard to correct the kind of errors and opinionated entries that can hurt brands’ reputations.

Now it looks like the Wiki people rejected that approach: they’ve singled out prime offender Wiki-PR for sanctions and issued a cease-and-desist order.

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Roll Call: JSH&A PR, Vox Media, Olson, and Hill+Knowlton Strategies

JSH&A Public Relations welcomes Andria Rosell as a senior account supervisor. Rosell is responsible for developing and executing strategic public relations programs on behalf of The Hershey Company and ConAgra Foods. She is also overseeing the agency’s rebranding initiatives and providing new business support. Prior to joining JSH&A, Rosell was head of North American public relations and social media for The Pampered Chef, responsible for establishing and implementing product launch and charitable giving programs. (Release)

Vox Media named Marty Moe chief operating officer and group publisher and Joe Purzycki VP of national sales. Moe had previously been Vox’s chief content officer and was publisher of The Verge and Polygon, which he also co-founded. Purzycki was senior director of East Coast sales and managed account relationships with clients such as MSFT, P&G, BMW, Comcast, Unilever and others. (FishBowlDC)

At Olson, John Partilla has succeeded Kevin DiLorenzo as CEO. Partilla joins Olson from Dentsu Network West (which includes McGarryBowen, Firstborn and 360i), where he spent the last two years as chief operating officer of the Americas, Europe and Australia. Prior to his time at Dentsu, Partilla held senior-level posts at Time Warner and Clear Channel, and spent nearly two decades at Y&R, where he founded and served as CEO of its BrandBuzz unit. (AgencySpy)

Hill+Knowlton Strategies announced that Tim Luckett has been appointed co-chair of the global crisis communications and risk management practice.

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