NCsoft West, a division of Korean online game brand NCsoft, publisher and developer of massively multiplayer online games (MMOs), has appointed Hill+Knowlton Strategies as its North American agency of record. Since the partnership’s inception in July, H+K Strategies has been leading the media relations and supporting brand strategy for the release of Guild Wars 2, which launches this year.

Lincoln Davis, director of corporate communications, NCsoft West, explained, “We found a team within H+K that understands the magnitude of what Guild Wars 2 is going to bring gamers, and we feel their experience and passion for the gaming space will help us introduce its innovate gameplay to a broadening gaming audience.”

Wexley School for Girls has been named Agency of Record for HomeStreet Bank, a large community bank in the Northwest and Hawaii. Wexley was one of four agencies invited in for a formal agency review, and was recently awarded the HomeStreet Bank account.

“We are excited about the choice of Wexley School for Girls as our marketing partner,” said Dennis Floyd, VP/Corporate Marketing Director at HomeStreet Bank. “We believe their efforts will help distinguish our company from other financial institutions and help us increase our market share.” Read more