B2B doesn’t always have to be just B2B. Sometimes there are things happening at a B2B trade show that consumers would like to know. The trick is getting that info from the trade show floor to the reader. The key is getting strategic about your media outreach.

In today’s guest post, Adrienne Appell, senior PR manager at the Toy Industry Association (TIA), offers up five tips for doing just that. The TIA is the organization behind the Toy Fair, which has been around for more than 100 years.

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