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Posts Tagged ‘Trevelino/Keller’

Spin the Agencies of Record

Reading is Fundamental, the group famous for making books and reading accessible to underserved children ages eight and younger, has chosen Weber Shandwick as AOR after a competitive review. The firm will focus on a comprehensive PR program to raise awareness of RIF’s work and a rebranding of the organization as it celebrates its 45th anniversary.

Alcantara, an Italian producer of interiors for high-end vehicles like Ferraris and Lamborghinis, has chosen Detroit-based AutoCom Associates as its North American AOR. The firm will work to raise awareness of Alcantara in this region. [via]

Vitals, a site for patients seeking info about doctors, has chosen MWW Group for a branding campaign. The firm’s consumer lifestyle and Dialogue Digital teams, based in New York, will work on the account.

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Spin the Agencies of Record

2011 Cadillac CTS-V

General Motors has chosen The Vox Collective as its 2012 U.S. Hispanic agency after a competitive search. The firm will focus on the Chevrolet, Buick, GMC, and Cadillac brands. [via]

Caribou Coffee has chosen Ruder Finn as its AOR after a competitive search that included Padilla Speer Beardsley and Ogilvy. The coffee company’s previous AOR, Exponent PR, didn’t participate in the search. [via PRWeek]

The first Harlem Arts Festival has chosen House of Success for media and influencer outreach, and partnership development with the Harlem business community. According to a statement from House of Success founder Sakita Holley, the festival will “shift the spotlight” back to Harlem from Brooklyn, which has gotten a lot of arts attention in recent years. [via]

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Spin the Agencies of Record

Hawker Beechcraft Corporation has chosen Ruder Finn for outreach in China. The firm will be working with the business aircraft company’s U.S. and China teams on media outreach, marketing and branding, sponsorship opportunities, and more.

MSLGroup has won a €2.3 million, 15-month contract with Invest in France, The Holmes Report says. Ogilvy PR was the incumbent agency. Work will be international in nature, focused on some of the markets where MSLGroup has made acquisitions like Brazil and China.

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Spin the Agencies of Record

Fantage.com, a virtual world for kids between the ages of six and 16, has chosen Wonacott Communications as its AOR. The outreach program will target educators, parents, and businesses.

HP’s Personal Systems Group out of China has shifted its $1.5 million account from Burson-Marsteller to Edelman, The Holmes Report writes. Edelman already works with the HP division in the EMEA region, North America, and other parts of Asia.

Appleton Learning, a test preparation and tutoring service, has chosen Trevelino/Keller for PR services to raise the profile of the company’s 24-year-old chief executive Glenn Clayton with consumer and business media. The company also has plans to add a franchise division and to expand across the Southeast, and eventually, nationwide.

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